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Technology Stocks : SYQUEST -- Ignore unavailable to you. Want to Upgrade?

To: Dale Stempson who wrote (5829)	3/12/1998 3:12:00 PM
From: Michael Coley	Read Replies (4) \| Respond to of 7685

RE: Internal IDE SparQ Discontinued? The status on Insight Direct changed to "Discontinued" today: insight.com Is this an error? - Michael Coley - wwol.com

To: Dale Stempson who wrote (5829)	3/13/1998 4:46:00 AM
From: Dr. Andreas Starke	Respond to of 7685

Electronic indexing of Syquest or Iomega medias The $1 is the additional manufacturing cost. I think for a SparQ or a 2GB-JAZ one would pay $20 additional (i.e. $120 instead of $100) to have this feature because it is a very very high benefit. It really finishes with media confusion on the desk or at any other place where storage media are laying around. I think it is a significant simplification for the business. Sold for additional $20 that means a retail price rise of roughly $13 at additional manufacturing cost of $1! The additional >$10 net revenues are the benefit for the shareholders. Furthermore: Once such a product will be on the market who then would buy "naked" cartridges (with no electronic index display) any longer? I am sure, the extra $20 won't be a significant handicap neither for a professional user nor for the freak at home. In plain text: A good marketing strategy for products with this feature could be the end for the other. Now to your question how to update the index/chip: *1st step* Computer-link by an extra device called "indexer" (looks like a pen). While storing the data on a removable media a software - running in the background -automatically prepares the index data (time, file size, project name, user name, computer name and more user-configurable informations) and puts it into the indexer, which is cordless placed in a base connected to the PC via USB or the serial interface. After moving the media off the drive a beep reminds the user to take the indexer and set it for one second onto the index-chip. That's all. The actual question is what could be the end user price for the bundle of one media, one indexer and the software package? $200, $250, $300? *2nd step* Making drives that have the "indexer" included. Andreas