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Non-Tech : Stride Rite (SRR) Children's Shoes, Keds -- Ignore unavailable to you. Want to Upgrade?

To: SirAlexx who wrote (65)	6/3/1998 5:22:00 PM
From: Carey Thompson	Respond to of 100

Sorry it's taken so long to return your message. I remain a long term holder of SRR because of its name brand, contract shoe mfg, and "good" mgmt. I was fooling around on the Internet today and ran across some excellent historical info on SRR. Take a look and tell me what you think. Thanks in advance striderite.com Grasshoppersr When it comes to casual shoes, today's mature women with classic traditional taste are demanding comfort, fit, and quality at an exceptional value. More than ever before, these preferences are driving the loyal 50+ female consumer to Grasshoppers. Today's mature women are very savvy, unwilling to trade off comfort for great styling. Grasshoppers delivers classically styled, affordable, fashionable footwear to meet the needs and lifestyles of this important market. For years, Grasshoppers has been offering stylish shoes to this mature consumer and now Grasshoppers is expanding its line into more product categories to offer the consumer a broader selection. Contemporary, seasonal offerings compliment classic styles and all offer easy-on, easy-off closures and flexible outsoles. Freshness in product styling is becoming more important and Grasshoppers is leading the way with new fabrics such as linen, chambray and metallics that compliment classic looks. In addition, Grasshoppers casual sandal and leather collections round our product offerings for all seasons. The trend toward comfort continues to be the driving factor in the footwear market. Grasshoppers are offered in a variety of widths (slim, medium, and wide) addressing concerns about fit and comfort. Offering products in multiple widths sets Grasshoppers ahead of its competition. Grasshoppers understands the needs of the mature, female consumer and proudly serves its loyal customer base by offering fashionable, quality footwear at an affordable price. PRO-KEDSr During the 1960's, the name "PRO" was applied to the athletic, sports-oriented "sneaker" products of the original Keds line. Through the late 1970's, PRO-KEDS was the footwear of choice for professional athletes in virtually every major professional sport, from Basketball and Baseball to American Football and Professional Tennis. The Stride Rite Corporation acquired PRO-KEDS, as well as the Keds, Grasshoppers and Sperry Top-Sider footwear trademarks from UniRoyal in 1979. Today PRO-KEDS has become a successful and distinct business in its own right, and is best known in Japan and in Latin America as a leader in athletic and active casual footwear. PRO-KEDS offers a complete line of fashionable, easy-to-wear sneaker styles that reflect its authentic American heritage, and contemporary, urban styling. Thirty years after its creation, PRO-KEDS is poised to step into the 21st century, continuing to build on its position as an authentic and original American sport casual brand. I did not know that Uniroyal built Keds into the powerhouse of the 1960s. Apparently, the Adidas, Nike invasion of the athletic shoe market during the 1970s caused Uniroyal to sell the Keds brands to SRR. Now, 20 years later, SRR is at the crossroads with Keds, either do something a la Jacobson's designs or let it whither away.

To: SirAlexx who wrote (65)	8/7/1998 11:23:00 AM
From: Carey Thompson	Read Replies (1) \| Respond to of 100

Its encouraging to see SRR show up on the radar screens of alot of brokerage houses. The brokers have finally saw the light. But at the same time SRR is becoming socially acceptable, it's stock price is languishing. Remember, SRR has shoe mfg contracts with NineWest, Levi's, Tommy Hilfiger, and others. These contracts have been the source of sales and profit growth over the last 2 years and appear to be reasonably stable business. I believe the reason for a low stock price is --THE SHOE BUSINESS IS UNSEXY. Even so, I will continue to hold this increasingly profitable company in my account. P.S. here is another Wall Street recommendation Friday August 7, 9:34 am Eastern Time RESEARCH ALERT - Merrill starts Stride Rite NEW YORK, Aug. 7 (Reuters) - Merrill Lynch on Friday said it started coverage on Stride Rite Corp (SRR - news) with a near-term rating of accumulate.