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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Voiceman who wrote (2660)	3/12/1998 7:30:00 PM
From: Josef Svejk	Respond to of 60323

Humbly report, Voiceman, here is the Wideband Online link: widebandmag.com Svejk (GL-15 applies: digiserve.com ;-)

To: Voiceman who wrote (2660)	3/12/1998 10:57:00 PM
From: Voiceman	Respond to of 60323

Wideband article. March 1st, 1998 - SanDisk Cards Go Into More Cameras "This is the year that consumers know what kind of features they want for digital cameras," says Leon Malmed, senior vice president for marketing at sales and SanDisk Corp. "They want zoom, they want small size, they want CompactFlash." That consumers are savvy to their storage media is the evidence that Malmed cites to demonstrate just how fast the use of CompactFlash cards has grown. And since SanDisk's share of of the market hit 83% in 1996, that adds weight to his argument that it may be among the savviest of companies manufacturing storage media. "SanDisk was the first company to introduce a CompactFlash in 1994," Malmed explains. Today, 17 different companies produce CompactFlash cards, but even among those, SanDisk OEMs cards for Panasonic, Canon and Kodak. The company also has cards appearing with the Konica, Hewlett-Packard and NEC brand names. PMA '98 was the setting for a series of announcements from SanDisk and other companies with new "flash card" slots on their products. SanDisk introduced 30, 40 and 48MB cards, the last being the highest capacity CompactFlash card on the market. Kodak told convention attendees that its new megapixel DC200 digital camera will come with a 4MB card. Both companies will have their names on their SanDisk-made CompactFlash cards. And Hewlett-Packard announced its C20 digital camera will come with a 4MB card from SanDisk, a new direction for the printer, scanner and camera maker. In all, 27 companies that either make CompactFlash cards or use them in their products were present at the show. While CompactFlash cards are also used in hand-held computers and mobile phones, these announcements from digital camera manufacturers may be the best news for SanDisk and its competitors in this category. Though one million CompactFlash were sold in 1997 - a 663 percent increase over 1996 - SanDisk president and CEO Eli Harari thinks sales were actually hindered. "This past holiday season was [SanDisk's] best ever, and we believe that more CompactFlash cards could have been sold had more of the higher-resolution digital camera models been available on store shelves. According to Malmed, megapixel digital cameras debuting at PMA '98 could give just the right boost to the industry. "I think the language of digital cameras needs to be simplified," he explains. "As that happens, consumers will grow more confident in the quality of the cameras and the storage media." Malmed predicts that another boost will come from the proliferation of digital imaging kiosks in camera stores and consumer electronics retailers. Three kiosks were set up at the show for demonstrations. At a kiosk a customer can take his flash card, plug it in, upload his images and have them processed. The customer can print his pictures on photo-quality paper or upload them to the Internet for e-mailing or downloading at another time. Voiceman