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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Dylan who wrote (9366)	3/12/1998 10:51:00 PM
From: Scott Crumley	Read Replies (1) \| Respond to of 213173

Dylan, I couldn't agree more that this current ad campaign is essential, regardless of cost. I would also note that Apple has gotten a lot of bang for the buck. The 30 second spots have been relatively cheap to produce and air. And with the "Bunny" commercial (and to a lesser degree the Snail ad) they are cleverly leveraging thousands of hours of those ridiculous Intel commercials, paid for by the competition. I think that's brilliant. Talk about being hoisted on your own petard. I think Eric and Phil have made some good points addressing my concerns about advertising costs. I will rest easier. Congratulations on hanging tough through the difficult times. You've earned your good fortune. Regards, Scott