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Non-Tech : OAKLEY- NYSE:OO -- Ignore unavailable to you. Want to Upgrade?

To: Greg Ballinger who wrote (1205)	3/19/1998 10:36:00 AM
From: Greg Ballinger	Respond to of 1383

Some news, Oakley Completes Direct Operations Expansion In Japan Business Editors FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--March 19, 1998--Oakley Inc. (NYSE:OO) Thursday announced it has expanded its direct distribution operations in Japan to now include the influential surf and snowboard retail channels, adding to its previously established direct operations in the snow ski, bicycle, sunglass specialty and sporting goods retail channels. "There is tremendous potential for Oakley to further cultivate demand in this large and influential market," said Link Newcomb, Oakley's chief executive officer. "We are eager to continue to capitalize on the recent exposure gained at the Nagano Winter Olympic Games and believe we can be a leader in expanding the Japanese premium sunglass market while we gain market share and strengthen the Oakley brand." Oakley products are available in more than 70 countries worldwide. The company currently has direct distribution operations throughout Europe and in South Africa, Mexico, Central America and Japan. In other parts of the world, Oakley products are sold through selected distributors with local expertise. Oakley. A company obsessed with the design and manufacture of inventions that defy convention. Creative fields of operation include high-performance eyewear and athletic equipment. --30--JS/np* CB/np CONTACT: Oakley Inc., Foothill Ranch Link Newcomb or Renee Law, 714/951-0991 KEYWORD: CALIFORNIA INDUSTRY KEYWORD: RETAIL PRODUCT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com BW1044 MAR 19,1998

To: Greg Ballinger who wrote (1205)	3/19/1998 10:38:00 AM
From: Greg Ballinger	Read Replies (1) \| Respond to of 1383

Some more mews, Oakley Releases First Shipment of New X Metal Mars Eyewear Business Editors FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--March 19, 1998--Oakley Inc. (NYSE:OO) Thursday announced it has begun to ship its latest model in the X Metal line, Mars, to selected Oakley retailers worldwide. Mars will carry a suggested retail price in the U.S. of $265 in natural metal and $315 with stitched leather detailing. Mars is configured in two variations, one with stitched leather detailing and one without. Both Mars frames incorporate flex couplers and interchangeable nose bombs. The flex couplers feature interchangeable Unobtainium pads, allowing for the geometrically stable frame to comfortably accommodate a variety of different head sizes while retaining lenses with an unparalleled degree of precision. Mars also incorporates Oakley's patented XYZ Optics technology, with which the company demonstrates superior optical quality in a wrapped and raked non-prescription dual lens design. As previously announced in October, the design of Mars was influenced by Michael Jordan, a member of Oakley's Board of Directors. Michael Jordan, who received his pair with serial no.000023, also is featured in the Mars advertising campaign, launched last month. "Having successfully completed the complex design and production phase of Mars' development on schedule, we look forward to presenting our new X Metal creation to consumers and building on the excitement surrounding this anticipated release," said Jim Jannard, chairman and president of Oakley. "Beyond the evolution of our X Metal line, 1998 is ramping up to be a significant year for new product introductions." The roll out of Mars follows the January release of Oakley's new Racing Jacket. In addition, the company previously announced the upcoming launch of the Minute sunglass and A Frame goggle, both of which are planned for release in early spring. Photographs of Mars can be seen on Oakley's Web site (www.oakley.com). Oakley. A company obsessed with the design and manufacture of inventions that defy convention. Creative fields of operation include high-performance eyewear and athletic equipment. --30--JS/np* CB/np CONTACT: Oakley, Foothill Ranch Link Newcomb or Renee Law, 714/951-0991 KEYWORD: CALIFORNIA INDUSTRY KEYWORD: RETAIL PRODUCT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com BW1043 MAR 19,1998