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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?


To: Harry Ehrlich who wrote (476)3/13/1998 1:26:00 PM
From: Greg B.  Read Replies (1) | Respond to of 863
 
Harry: would need to read abstract and studies to comment. Great to hear about these independent study results from prestigious dental schools. They are being peer-reviewed for inclusion in respected journals.

Selling pressure might be due to 1) misunderstanding of need for FDA approval, and 2) concerns about ENML's capitalization.

Besides media coverage, I hope people don't forget how important ENML's dental professional marketing program is to company. ENML is not just another fluoride toothpaste, as P&G and Colgate want you to believe. And the battle isn't just going to be over consumers...

Greg B.