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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: BillyG who wrote (30874)	3/13/1998 11:56:00 PM
From: John Rieman	Respond to of 50808

Creative's market share........................................ ijumpstart.com CREATIVE OWNS DVD-ROM UPGRADE MARKET <Picture><Picture><Picture> Share of the US DVD-ROM market Company Market share % Creative Labs 75 IBM* 15 Philips 5.6 Hi-Val 3.3 Other 1.1 *TbinkPad peripheral sales According to the most recent information from PC Data, which tracks sales at the major US PC retail chains, Creative Labs had 75 percent of the US DVD-ROM upgrade-kit business in January. But that market was relatively small, less than 3,000 units in January and less than 7,000 for all of 1997. Diamond Multimedia didn't even register a market presence. Ken Wirt, Diamond's vice president of marketing, told our sister publication Multimedia Week that the company built very few bundles with first-generation drives. He acknowledged that the company has almost no DVD after-market presence, although the company is expected to release products soon as the number of DVD-ROM software titles grows and gives users a reason to upgrade. "Less than a year ago the premium for DVD was $429, and now we're saying it's going to be $70," Wirt said, separating the price of the DVD drive from the rest of Diamond's second-generation kit, which is scheduled to ship in by June for $299. Creative also is doing its part to bring down DVD-ROM prices. The company dropped the price of its Encore kit from $379 to $299 last month.