To: tom pope who wrote (6031 ) 3/14/1998 10:36:00 PM From: Jenna Respond to of 120523
AMZN..BKS fantastic companies both of them. AMZN's chart is slightly inferior to BKS. I prefer BKS. It is strong and in a strong uptrend. Insider buying is very high and AMZN has yet to make a profit, yet AMZN's price/sales, and Price/book ratio are very high. BKS does not as yet have high fundamentals but it is improving and there are at least earnings there. BKS technical chart is super and analysts 'love' it. AMZN is a buy also, but if I were an analyst I'd rate AMZN a BUY and BKS a STRONG BUY. For the way internet changed strategies for BKS I can reprint this very good article: LOGAN, Utah, Mar. 12 (The Salt Lake Tribune/KRTBN)--Barnes & Noble Booksellers is a company that followed the rules. With its healthy selection of titles, reasonable prices, aromatic espresso bars and other amenities, the New York City-based bookstore chain charmed willing book lovers, swiftly building a nationwide empire that now includes more than 1,000 stores. In its bliss, however, it did not realize that some customers were growing enamored with a competitor whose reach literally knows no bounds. Barnes & Noble never anticipated how deeply it and other booksellers would be affected by Internet upstart Amazon.com, a "virtual corporation" that makes it possible for customers to browse for books at their convenience, ordering titles via the World Wide Web, said Judith Hurwitz, president and chief executive officer of the Hurwitz Group, a Framington, Mass.-based computer technology and consulting firm. In the age of the Internet, "all rules are off. Everything changes," she said. "What's happening to Barnes & Noble is not an anomaly. This is where the world is going." Hurwitz on Wednesday joined Microsoft Corp. Chief Operating Officer Robert J. Herbold and other executives at Utah State University to forecast technology trends for northern Utah business leaders. Their comments began a two-day information-systems seminar that drew about 220 participants in USU's Partners in Business program, said Alta Markeson, the program's assistant director. Herbold agreed the Internet is forcing businesses to redefine themselves and their relationships. He called it a "phenomenal re-engineering tool" that will forever improve business efficiency if it is used effectively. Herbold envisions a world in which all companies are seamlessly networked to their employees and customers. He demonstrated how Redmond, Wash.-based Microsoft used Internet technology to build MSWeb, a secure corporate intranet site where employees may retrieve up-to-date benefits information, financial reports, events calendars, organizational charts and other information. They may access online training videos and locate data on fellow employees. Microsoft also uses a secure "extranet" to link it with worldwide distributors of its products. The business partners may place orders and track deliveries without ever exchanging paper, he said. Both uses of Internet technology are more convenient. They save Microsoft time and allow the company to perform the same jobs with fewer employees. Hurwitz said the Internet's growing presence means businesses must be fast and flexible. They must develop software applications and other business processes that easily adapt to change. Equally important, businesses have to realize they must take care of their customers in the competitive environment the Internet creates, she said.