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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Rocky Reid who wrote (50105)	3/15/1998 10:25:00 PM
From: FuzzFace	Read Replies (1) \| Respond to of 58324

Actually, Rocky, one of the more discouraging things I see at both CompUsa and Fry's is that PP Zips continue to go for $129 and ZipPlus for $199. No price cuts there. Fortunately, the disks have come down a little. Yesterday at Fry's, it looked like the standard Zip 10-pack of disks now goes for $99 - it is not a sale price. I have repeatedly said IOM won't replace the floppy until they get those disk prices down. I want to see $50 10-packs this year. Remember. ALL tech prices come down eventually. IMO, Iomega's have come down very slowly compared to the catastrophic decline the rest of tech has experienced for the last 6 months. So when you say If they were selling as much as they could make, there would be no incentive to lower prices. you ignore the relative rate of decline in Iomega products prices versus the rest of tech. I think their total revenues and profits are hurt by their high prices because there is plenty of room for them to make a smaller margin on each sale, and make up for it in volume. Rather than an expensive ad campaign, I would prefer aggressive price cuts to accelerate market acceptance of Zip as the new floppy standard. It can't happen until they do it. And time is running out. The standard retail price of $99 per Zip 10-pack indicates that IOM has somewhat backed off their ridiculous "the consumer needs to be educated" nonsense. The only education the Zip owner needs is where to buy genuine Zip disks at the cheapest price. Some would argue that price cuts as deep as I am proposing would sink the common, but really, how much worse can they hammer this stock? I'll stick with 5 1/2 as the lowest IOM will go. And if it does go down that low, I'm in with both feet again. But I sure would prefer that if they went that low, it was because of overreaction to significant, across the board price cuts - not the piddly, selective cuts we've seen - because that would give me confidence that there was light at the end of the tunnel, i.e. Zip as the new floppy. As things stand now, I've given up on that dream. Until IOM gives it back to me, I'll avoid it except to trade. There. That's my Sunday night lecture. Now cover your AOL and other shorts because Cramer says after tomorrow's dip (caused by the 60 minutes piece on Clinton's latest accuser) the market will ramp for 2 weeks. And I'm sure he means your favorite crap internet hype stocks too.

To: Rocky Reid who wrote (50105)	3/15/1998 11:28:00 PM
From: Naggrachi	Read Replies (1) \| Respond to of 58324

>>In the CC last Q, the earnings shortfall was said to be partly attributed to price cuts. >> Pardon my french, but, are you talking out of your ass again? I listened to the CC and KE NEVER said anything about earnings shortfall due to price cuts. If I recall correctly, it was due to lower tie ratio (increased OEM's hurt the ratio at first, then picks up as users by media for the drive,) delay in Jaz2, Buz delay, component shortages for laptop Zip, asia thingie (which I doubt,) delayed purchases of Jaz due to the intro of Jaz2. In fact one of the things that analysts questioned and voiced their disapointment over was KE refusal to lower the Zip to $99. Zead