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Strategies & Market Trends : AMAZON.COM RIDICULOUSLY OVERVALUED BY ANY MODEL (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Satellite Mike who wrote (39)	3/15/1998 10:39:00 PM
From: Candle stick	Respond to of 182

UK booksellers may face price war with US invaders LONDON, March 16 (Reuters) - The arrival in Britain of U.S. book superstore group Borders Group Inc <BGP.N> could trigger a book price war and mean a shake-up among weaker players and independents, according to a new report on the UK book market published on Monday. Retail research group Verdict said Borders would have to differentiate itself from other booksellers to win market share and was likely to do this by offering lower prices. Borders, which bought UK independent Books Etc last year, is due to open its first UK superstore soon on London's Oxford Street. A UK book price war was predicted a couple of years ago when prices were deregulated, but the level of discounting was not as deep as some had predicted, Verdict said. "With U.S. companies now moving in, this "phoney war" is coming to an end," the report said. Verdict predicted the new combination of specialists Waterstone's and Dillons<EMI.L> would be in a race with Borders to develop superstores. Competition could become even more intense if another U.S. giant Barnes & Noble Inc <BKS.N> moves into the market. Waterstone's teamed up with Dillons last month when W.H. Smith Group Plc <SMWH.L> sold Waterstone's to an EMI Group Plc joint venture. Verdict estimated major UK food retailers have managed to increase their share of the high volume best-seller market in the past five years to about seven percent from two percent. These firms, including ASDA Group Plc <ASSD.L> and Tesco Plc <TSCO.L>, represented little threat to specialists chains such as Waterstone's/Dillons, but were fierce competitors for middle market chains like W.H. Smith and Woolworths <KGF.L>, Verdict said. The report played down the impact of bookselling on the Internet, saying its role had been vastly over-hyped. "Verdict believes that the main battleground will remain the high street not cyberspace." The report estimated that electronic shopping would not capture much more than 10 percent of the book market by around 2010. ((London newsroom, +44 171 542-7717 fax +44 171 583-3769, uk.equities.news@reuters.com)) REUTERS Rtr 19:01 03-15-98

To: Satellite Mike who wrote (39)	3/17/1998 2:24:00 PM
From: Candle stick	Read Replies (1) \| Respond to of 182

From March 16 th "Wired News" 'Online booksellers pay to win' wired.com An excerpt: >>>>"Originally known as Book Stacks, Books.com is one of the Net's oldest booksellers - its original modem-accessible version dates back to 1992 - and it focuses on a low-price strategy. Cendant Chairman and CEO Walter Forbes recently announced that Books.com will soon offer real-time price comparisons to show how it undercuts Amazon.com and BarnesandNoble.com, while guaranteeing the lowest prices on any book it carries. "<<<< ;^)