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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Naggrachi who wrote (50111)	3/16/1998 12:24:00 AM
From: FuzzFace	Read Replies (1) \| Respond to of 58324

<I hardly find the Zip maintaing it's price a discouraging sign, in fact, I find it very positive. > I must disagree. Look what charging what the market will bear has done. N.A. sales dropped unexpectantly. And we all know what happened to the stock when that became public. The right way to do Zip is NOT to charge dearly for it's incremental advantages - that gets you just where S-VHS is today. The right way is to build demand by lowering prices to the point where everyone wants one. Cell phone companies are in the middle of doing this, and consequently, I almost went out and bought one this weekend. Just one more round of price breaks and it will be too compelling for me to not have one. But I digress. 15 million Zips (or whatever it is now) is great, but IOM's future won't be secure until it's 50 million, and they won't get there at $129 retail. And don't tell me about internet shopping prices. Contrary to internet hypesters, not everyone shops online. So I repeat, IOM should build demand the old fashioned way, selling a product people want, at a compelling price. If I wanted to bury my money in a company that consistantly charges what the market will bear, and so virtually guarantees its forte (SCSI) will never become standard, I'd put it in Adaptec.