To: Mang Cheng who wrote (14438 ) 3/16/1998 5:04:00 PM From: goldsnow Respond to of 45548
News Alert from BusinessWire via Quote.com Topic: (NYSE:ROK) Rockwell Intl Corp (New), Quote.com News Item #5771822 Headline: Rockwell Enters GSM Digital Cellular IC Market With a Complete System Solution ====================================================================== NEWPORT BEACH, Calif.--(BUSINESS WIRE)--March 16, 1998-- Rockwell Leverages Multi-standard Wireless Telephony Expertise To Provide The Industry's Most Complete Solution For Today's Fastest Growing Digital Cellular Standard Rockwell Semiconductor Systems Monday announced its entry into the market for Global Systems for Mobile Communications (GSM). The company's initial product offering is a complete antenna-to-microphone system solution for 900 MHz GSM, with an easy migration path for dual- or triple-band GSM cellular phones. The solution includes all hardware, software and documentation necessary for OEMs to manufacture and maintain a GSM handset. "We're leveraging our expertise in other digital cellular standards and RF subsystems to expand into the fastest growing segment of digital cellular phones," said Vijay Parikh, vice president and general manager for Rockwell's Wireless Communications Division. "GSM has been widely adopted in Europe, and is well on its way to becoming the dominant cellular technology worldwide." Today, 10 years after GSM was first conceived as a common worldwide digital cellular standard, global GSM networks account for more than 70 million subscribers, or 31 percent of the world's wireless market, according to the GSM Memorandum of Understanding (MoU) Association. Currently there are 239 networks in commercial operation in 109 countries. By the year 2000, EMC estimates that there will be 200 million GSM subscribers worldwide. (Source: GSM MoU, EMC '98) "Expansion into GSM is a logical next step," Parikh explained. "Our manufacturing and customer support infrastructure, coupled with our expertise in wireless communications, provides a powerful combination for OEMs with established end-user channels to quickly ramp into high volume production with a variety of feature-rich handsets. The breadth of features and flexibility supported by our GSM system solution will enable OEMs to provide the entire gamut of low- to high-end products, allowing them to quickly accommodate the needs of the growing GSM market. In addition, our system architecture is designed to provide easy migration to multi-band operation." Rockwell's initial product offering provides a complete solution for 900 MHz handsets with support for GSM Phase II. By the second half of 1998, Rockwell will offer solutions to support all three GSM frequency bands -- 900 MHz, 1800 MHz and the North American PCS1900 MHz, for dual- or multiple-band phones. Rockwell's GSM system solution also supports today's full-rate modes with optional support for Enhanced-Full-Rate, which provides near wire-line quality voice coding. Rockwell's solution includes the industry's most complete and highly integrated set of integrated circuits available today for GSM digital cellular phones. In addition, a complete suite of software is provided to enable OEMs to quickly bring fully functional phones to market. Rockwell also provides a broad range of engineering, design and test services to support OEM's efforts to successfully market their products in the shortest time possible. These services include complete system design and integration, as well as assistance in meeting requirements for certification and testing to meet industry standards for GSM phones. Rockwell's wireless telephony portfolio includes full system solutions for 900 MHz Digital Spread Spectrum cordless phones and for PHS, a wireless digital telephony standard that originated in Japan. In addition, Rockwell has shipped more than 10 million power amplifiers for various analog and digital cellular standards including CDMA, TDMA and AMPS. Rockwell Semiconductor Systems and Electronic Commerce is based in Newport Beach. Rockwell Semiconductor Systems is a leading worldwide provider of semiconductor system solutions for personal communications electronics products used in personal computing, network access, personal imaging, wireless communications and digital infotainment. These product platforms offer a variety of technology convergence opportunities and each leverages the company's 30-year mixed-signal computing heritage in such key areas as signal-processing algorithms, signal conversion, and communications protocols. The Electronic Commerce Division, based in Wood Dale, Ill., is a leading supplier of call center systems and personalized electronic commerce applications software. For more information, visit the Rockwell Semiconductor Systems Web site at rss.rockwell.com . Rockwell (NYSE:ROK) is a global electronic controls and communications company with leadership positions in industrial automation, avionics and communications, and semiconductor systems with fiscal 1997 sales of approximately $8 billion and 48,000 employees. Rockwell's world headquarters is located in Costa Mesa in Orange County, Calif.