To: dwight martin who wrote (39294 ) 3/16/1998 8:56:00 AM From: Glenn D. Rudolph Respond to of 61433
Polluting Cyberspace is a Bad Idea; Jakob Nielsen, Web Site Design Expert, calls for less trash along the information superhighway Business Wire - March 16, 1998 08:30 %COMPUTER-HUMAN-INTERACTN %CALIFORNIA %COMPUTERS %ELECTRONICS %COMED %INTERACTIVE %MULTIMEDIA %INTERNET %TRADESHOW V%BW P%BW PALO ALTO, Calif.--(BUSINESS WIRE)--March 16, 1998--Jakob Nielsen, a Distinguished Engineer at Sun Microsystems and Web design expert, will present tutorials on user interface design for the World Wide Web, and be available for press briefings, at the CHI 98 Conference on Computers and Human Factors in Los Angeles, CA, USA, 18-23 April, 1998. Nielsen points out that the user interface for most users of computers is increasingly that of the Web sites visited, and less that of the particular computing platform used, such as Windows 95, Macintosh, or Unix. The networked computer is increasingly a communications medium, akin to books or television, in marked contrast to the past in which the isolated computer was more a tool. However, most new user interface design is being done by designers, not user interface experts. Many Web sites are therefore poorly designed and written. Nielsen points out that "everyone tends to make the same mistakes at first, because most people's instincts and most of the training for writing and design that works in other areas is wrong for Web design." Since the user's experiences are being increasingly defined by the content and design of Web pages, designers have a responsibility to avoid polluting cyberspace with bad sites. Nielsen will be presenting specific ways to make web sites better at two tutorial sessions during CHI 98. Notes Nielsen, "everyone now has the opportunity to create Web sites; along with this power comes a responsibility to create good, usable sites." This need for well done Web sites will become increasingly important as the Web comes to dominate worldwide communication and commerce in the future. CHI is the premier worldwide forum for the exchange of information on all aspects of how people interact with computers. The annual conference features a full program of presentations, tutorials and vendor exhibits. Participants from academia, industry, health care and the arts come from around the world. CHI conferences are sponsored by the Association for Computing Machinery's (ACM)'s Special Interest Group on Computer-Human Interaction (ACM SIGCHI). The CHI conference is traditionally supported by industry organizations. The CHI 98 corporate sponsors include: Citibank, IBM, Microsoft Usability, Nokia, Sun Microsystems and Unisys. The theme for 1998 is "Making the Impossible Possible." Approximately 2,500 participants will examine the future of human-computer interaction from 18-23 April in Los Angeles, CA at the Los Angeles Convention Center. For more information, contact the CHI 98 Conference office at 410/263-5382, send e-mail to CHI98-help@acm.org or look at the CHI 98 home page at: acm.org CONTACT: Ace Public Relations Rosemary Wick Stevens, 650/494-2800 rws@PublicizeIt.com www.acm.org/sigchi/chi98