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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: greenspirit who wrote (50660)	3/16/1998 4:14:00 PM
From: Khris Vogel	Read Replies (2) \| Respond to of 186894

Re: The Intel Inside campaign and the deal they have worked out with OEM's are great. I disagree though, Intel should not just leave it up to the Dell's of the world to sell you a computer. My point is, how does Intel create the desired demand from the 60% of the population which has still not chosen to purchase a computer at all? Ali's points are valid, but advertisement can have an effect. Michael, for what it's worth, I still don't fully agree. Obviously, the more computers sold means more sales for Intel. But to carry an analogy to another industry - is it up to a manufacturer of sunroofs or seatbelts to sell cars for GM and Ford? Intel marketing the concept of computer usage does not translate into sales for them if consumers were to buy the cheapest computers available driven by garbage like AMD or Cyrix CPU's. Rather Intel needs to publicize its brand identity so that consumers insist on the lastest and greatest Intel has to offer. And while we agree that the Intel commercials are silly, they do create brand identity. A few years ago, a grandmother in Boise would have not known an Intel chip from a Ruffles, but I think that it's safe to say that it's no longer the case.

To: greenspirit who wrote (50660)	3/16/1998 4:54:00 PM
From: Brian Malloy	Respond to of 186894

Intel is successful because it makes chips. Intel sells more chips by partnering with others and pushing new standards or creating products themselves that serve as enhancements that provide people with more and compelling reasons to purchase a computer or upgrade a computer; a computer that has INTEL inside. Companies that do Voice Recognition and video phones\pictures and the like do advertise. And it is rather obvious from the comercials and print ads that they are using a PC. It makes perfect sense to have the retailers and manufactures that actually make and sell these products to advertise them. It makes perfect sense for INTEL to strenghen the brand recognition of its name so people ask for INTEL or think INTEL means higher quality. Do you remember the recent bunny commercial in which they say kids already get it? Do you now get it <ggg>.