Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Blackmarlin who wrote (50239)	3/16/1998 5:00:00 PM
From: Senthil Sankarappan	Read Replies (2) \| Respond to of 58324

RE: Time for Zip200? Looks like Zip100 is looking tired after a 3 year run. Is it time for Zip200? Zip100 for 3 years should have been enough, right? Imagine if INTC does not upgrade the processor it will also be like this .... When they release Zip200, they can make sure it will accept only genuine 100MB and 200MB disks which might help to reduce the Nomai fear too. Also, they can lower prices on Zip100 to $99 and Zip100 disks to $7-8 while compensating the profit in Zip200. Comments? -senthil

To: Blackmarlin who wrote (50239)	3/16/1998 5:06:00 PM
From: Alan Rosen	Respond to of 58324

I was from the "lower prices now" camp and was not happy about the proposed advertising campaign. However, the type of advertising they are doing is name and product recognition which is a slower return proposition. They are not pushing price or special promotions which have more immediate results. I still think that the $100 budget was and is too high. The problem now becomes what happens if you don't stick to plan and complete your campaign? The dollars spent early will have even less value. Although I was not sold on SparQ, I thought their campaign was pretty good....and they did it without the heavy t.v. dollars. I still say lower the prices on current product and sell the hell out of 'em! They need(ed)to build the base before competition with the real ability to challenge them brings product to market. archcc

To: Blackmarlin who wrote (50239)	3/16/1998 5:10:00 PM
From: Rocky Reid	Read Replies (1) \| Respond to of 58324

>>The real problem as I see it now is KE.<< Well, KE did help engineer a dramatic growth explosion for awhile, but now the market is saturated, with no evidence of further expansion-- $100 Million Ad campaign or not. KE alluded to this problem in the last CC, but his comments went mostly unheeded by the bulls. There is nothing KE can do about changing the market niche. It is what it is. However, KE does indeed suffer from Wall Street hatred. If he were to leave Iomega, would the stock appreciate? I don't really know. But I do know that the company cannot grow anymore, so there is a good chance that the stock is just plain dead from here on out, no matter if KE stays or goes. Iomega will continue to dominate the removable market. But this will not make the stock price go up. I am warning you Iomaniacs again-- Vapor! will not save the day.