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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Gary Wisdom who wrote (50267)3/16/1998 6:35:00 PM
From: Pacing The Cage  Respond to of 58324
 
I won't be selling here. I did have to sell some a couple of weeks ago and I kind of wish that I had sold it ALL now.



To: Gary Wisdom who wrote (50267)3/16/1998 9:10:00 PM
From: Cogito  Respond to of 58324
 
>>KE said that they'll pull the advertising if it doesn't work.

Guess he'll be pulling it.<<

Gary -

KE also said that they didn't expect the ad campaign to show results until the second quarter.

- Allen



To: Gary Wisdom who wrote (50267)3/16/1998 9:34:00 PM
From: Michael Coley  Respond to of 58324
 
RE: Pulling the Advertising?

Gary,

>> Are they locked into the huge spending? No. KE said that they'll pull the advertising if it doesn't work. Guess he'll be pulling it. <<

As Allen pointed out, KE didn't plan on making a decision on the advertising until the April/May timeframe, at which point they would be committed for expenses through Q3.

- Michael Coley
- wwol.com


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