To: Sapper who wrote (8 ) 4/28/1998 11:34:00 AM From: terry Read Replies (1) | Respond to of 44
Latest "report" from Danny Alex. I like where they're going! Terry As you may know, the telecommunications industry is one that is ever changing and subject to amplified earnings potential provided a company possesses a creative and expedient business plan.ÿ Revere is this kind of company.ÿÿ Fiscal year 1997, year ending March 1998, was primarily an infrastructure intensification exercise.ÿ Many of Revere's resources were spent building the necessary components to provide for a highly profitable and streamlined organization.ÿ In 1997, Revere accomplished the following: 1. Installation of a 96 port ISDN/ T1 Voice Processing and switching service module in the main Telus switch in downtown Calgary 2. Signing of a Memorandum of Understanding with Telus to come to a contractual Joint Venture Agreement in early 1998 for the proliferation of North American and International Prepaid calling and other related opportunities. 3. Aggressively implementing and executing a U.S. initiative to successfully acquire market share and presence south of the border.ÿ This ambition will form one of the main staples to Revere's 1998 endeavors and associate itself with key organizations and potentials for acquiring new and lucrative cash flow revenue streams both in the North American and International Markets. 4. Opening sales offices and recruiting key personnel in Montreal and Toronto. 5. Amplifying the Calgary and Vancouver offices to facilitate intensified sales initiatives. 6. Successfully recruiting key senior management for sales and administrative positions. 7. Exponential growth of Revere's direct to market and Retail / Distribution channels on an International level. 8. Aggressively identifying and facilitating acquisition potentials. In 1998 Revere's focus shall be the following mandate of items: 1. Aggressive acquisition of strategic markets, and market share within the U.S. 2. Continue further the expansion of Domestic revenue streams by annexing market share through Revere's competitive advantage offered by it's joint venture agreement with Telus. 3. To further equip Revere's deliverable potentials through focussed and systematic R&D driven endeavors. 4. Consolidation within the marketplace by continually investigating and acquiring growth orientated companies that comprise six essential ingredients;ÿ 1. Top line / Bottom Line Performance 2. Net Tangible Assets 3. Infrastructure - Back End / Front End 4. Brand Loyalty 5. Technical Expertise 6. Proactive and Performance Driven Management 5. Aggressive direct to market sales strategies utilizing Revere's diverse North American and International retail and distribution channels. 6. Proliferation of product and services within existing mechanism and the further development of "brand Loyalty" advertising and alliance mechanisms. 7. Provide the highest level of return for Revere's shareholders and related parties Revere has always operated under the auspices of "Good People Do Good Things".ÿ The quality of Revere's staff will be the key element in the overall success of the organization.ÿ This is something that Revere has achieved this past year and will continually strive to recruit pro-active driven management and sales personnel. In the early first quarter 1998, Revere expects to bring to finality the Telus / Revere Joint Venture Agreement.ÿ This relationship will provide Revere with an unprecedented relationship in the industry, setting Revere apart from its competitors and providing a competitive advantage in the market place.ÿ A formal signing is anticipated in the next couple weeks. Business Overview Revere Communications provides advanced telecommunication solutions through the development and implementation of innovative prepaid calling card programs using direct to market sales strategies.ÿ Revere has one of the most experienced management teams in the industry, an industry that is expected to grow over 10 times in the next 3 years and is expected to reach $11 billion dollars North American wide.ÿ Revere's growth will be no exception.ÿ By utilizing a multitude of proven growth mechanisms and key strategic relationships, Revere is projecting revenues over the next three years to be approximately $50 million. Revere and Telus expect to capture 40% of the Canadian market by the year 2000.ÿ The methodologies for growth outline above shall be ongoing throughout the 3 year business plan.ÿ The following are conservative estimates developed by the Revere and Telus organizations: ÿÿÿÿÿ ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ 1998 1999 ÿÿÿÿÿÿÿÿÿÿ 2000 Total Revenue Mass Marketÿÿ (National) 1.2M ÿ 2.65M 3.2M 7.05 Million Retail Marketÿÿ (Alberta) 3.0M ÿ 4.4M ÿÿÿÿÿÿÿÿÿÿÿÿ 5M 12.4 Million Retail Marketÿÿ (National) 2.5M ÿ 4.5Mÿÿÿ 7M 14 Million Major Accntsÿÿ (National) 1.0M ÿ 1.8M ÿÿÿÿÿÿÿÿÿÿÿ 2.7M 5.5 Million Fundraisingÿÿÿÿ (National) 300K ÿ 950K ÿÿÿÿÿÿÿÿÿ 1.45M 2.7 Million Niche Marketÿ (National) 500K ÿ 2.6M ÿÿÿÿÿÿÿÿÿ 3.65M 6.75 Million ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ 8.5 Mÿ 16.9 Mÿÿÿÿÿÿÿÿ 23.0 M 48.4 Million Market Advantage: Revere Communications has demonstrated the four key business ingredients required to accomplish these objectives.ÿ Specifically, these ingredients are network, platform, service bureau and sales/ marketing and distribution.ÿ Revere has satisfied the requirements of platform, service bureau and sales/ marketing and distribution through it's proactive efforts over the past twelve months and the acquisition IVR interACTIVE mandated to continually develop and maintain leading edge switching technologies. Revere'sÿ platform consists of advanced voice processing technology in both their Calgary and Vancouver facilities.ÿ Furthermore, this platform structure is continually being upgraded and enhanced through the technical expertise of IVR interACTIVE, which forms the research and development segment for Revere.ÿ In addition to the Calgary and Vancouver installations, the Telus Joint Venture Agreement has resulted in Revere co-locating a 96 port call processing system and an advanced audio text service bureau that processes inbound and outbound calls through a PC driven switching platform within the main Telus switch in downtown Calgary. This provides for a one of a kind market advantage.ÿ Along with the Telus Joint Venture comes free phone lines in T1 and ISDN flavours, saving Revere literally hundreds of thousands of dollars in line charges.ÿ In the end, the Telus Joint Venture provides Revere a competitive advantage in proliferating it's Pre Paid Calling Card Services and Telecommunications based services at any level. With a national joint Venture with Telus and key acquisitions within the industry, Revere Communication's goal is to be in the forefront of the telecommunication industry within the next three years. Again, thank your interest in Revere Communications Inc.ÿ Fiscal year 1998 is promising to be an exciting and productive year for our organization.ÿ Yours Truly, Danny Alex Chairman of the Board For Further information please contact Danny Alex at (403) 218-2522 or dannya@revere.ca or visit the corporate web site at www.revere.ca The Alberta Stock Exchange neither approves or disapproves of the information contained herein.