Tuesday March 17, 10:56 am Eastern Time
Company Press Release
SOURCE: THE PASSWORD Internet Publishing Corp
THE PASSWORD Internet Publishing Corp. Announces Innovative
E-Commerce Deals With Amazon.Com Inc., Reel.Com and Virtual
Vineyards
New Consumer Internet Service Partners With Established Online Retailers
WOBURN, Mass., March 17 /PRNewswire/ -- THE PASSWORD Internet Publishing Corp, an Internet media publishing
company based in Woburn, MA, announces it has completed innovative e-commerce deals with online retailers Amazon.com
Inc., Reel.com and Virtual Vineyards for its recently launched consumer Internet service THE PASSWORD (
thepassword.com ).
THE PASSWORD focuses on communities of interest built around personal passions by constantly generating updated Web
magazines on single subjects. Specially-built filters in Password magazines query each vendor's Web site for relevant products,
with the resulting matches integrated into THE PASSWORD's library of more than 350 special interest online magazines. THE
PASSWORD will receive a commission on each transaction made through its site.
''This is a breakthrough in targeted marketing,'' says Margaret Heffernan, CEO of THE PASSWORD, ''because Password
readers won't have to go off searching for products related to their special interests -- they'll be delivered right into our
magazines. This is truly commerce in context.''
The magazine-style format of THE PASSWORD, which delivers impressions across 15 categories as well as vertically through
hundreds of niche communities, allows its online partners to reach highly targeted groups of users on the Web. In addition, THE
PASSWORD's content, which features the best of the Web on single subjects, provides a unique medium that complements
online sales of related products.
Through a series of targeted filters with online partners, THE PASSWORD's users are able to make purchases immediately
through the Web. A filter query for Amazon.com ( amazon.com ) appears in all Password magazines, delivering
information straight to users on subject-specific books, taking much of the searching out of online shopping. Similarly, a filter for
Reel.com ( reel.com ), the online provider of movie sales and rentals, will appear in each of THE PASSWORD's
movie related magazines, and a filter to Virtual Vineyards ( virtualvin.com ), the online food and wine retailer, will be
provided on all of THE PASSWORD's sites pertaining to wine or fine foods.
''Everyone has at least one passion to which they devote much of their discretionary time and income,'' says Heffernan.
''E-commerce deals with these three popular online retailers are a perfect match with our audience because they are already on
the Web pursuing their interests and consider the Web a convenient medium for making purchases.''
Amazon.com Inc. (Nasdaq: AMZN - news), Earth's Biggest Bookstore, ( amazon.com ) is the leading online
retailer of books and is the premier bookseller on Associate Web sites AOL.com, Yahoo!, Netscape, Excite, the AltaVista
Search Service, the @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles,
easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card
payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast
selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-Click(SM)technology.
Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 30,000 members in its Associates
Program.
Reel LLC, Based in Berkeley, CA, is the founder and creator of Reel.com ( reel.com ), a Web-based movie store
offering 35,000 video titles for rent and 85,000 titles for sale. Reel also features an interactive movie guide, providing
proprietary content to help match people with movies, as well as Cinema U., the Web's first online film school. The staff and
writers for the site include film school graduates, video store veterans, screenwriters, and scores of other film experts. Reel is
the preferred video store for Film.com, @Home Network, CelebSite, Hollywood Online, the Internet Movie Database, Mr.
Showbiz, TV Guide Entertainment, Web TV Networks, and Yahoo!.
Founded in 1994, Virtual Vineyards ( virtualvin.com ) is one of the Internet's leading retailers, offering distinctive,
hard-to-find wine, food and gift selections. It recently completed a $6 million investment round which is being used to bolster
worldwide marketing. Located in Palo Alto, CA, the company is privately held.
THE PASSWORD Internet Publishing Corp, based in Woburn, MA, is an Internet publishing company that applies its technical
expertise and sophisticated technology to create automated personal publishing for consumers. The company focuses on
communities of interest built around personal passions by constantly generating updated magazines on single subjects. THE
PASSWORD ( thepassword.com ) is the company's first consumer Internet product. THE PASSWORD Internet
Publishing Corp. is part of the CMG (Nasdaq: CMGI - news) group of Internet companies. THE PASSWORD uses retrieval
and filtering technology acquired by CMG from the BBN Corporation.
CMG Information Services, Inc. (Nasdaq: CMGI - news; cmgi.com ) invests in and integrates advanced Internet,
interactive media and database management technologies. The CMG Internet Group is made up of six majority-owned
subsidiary companies. Planet Direct is a Web-based, personal on-line content service currently serving over 200 ISPs. NaviSite
Internet Services is a leading provider of business-critical Internet outsourcing solutions, including dial-up networking services
for ISPs and corporations, and customized Internet Server Management solutions for companies conducting business on the
Internet. Engage Technologies delivers enterprise-class software systems solutions that assist in creating personalized marketing
environments on the Web. ADSmart provides centralized advertising distribution, advertising campaign management and
planning for interactive media for over 90 Web sites. InfoMation provides enterprise products that use sophisticated filtering,
sharing and publication mechanisms to address the problem of information overload for corporations.
In addition to the CMG Internet Group, the Company's CMG @Ventures investment and development affiliate has significant
interests in Lycos, Inc. (Nasdaq: LCOS - news), Blaxxun, Vicinity, Ikonic, GeoCities, Parable LLC, Reel.com, PlanetAll,
KOZ, Silknet, Chemdex, Speech Machines and Softway Systems. Both Microsoft and Intel hold minority positions in CMG
Information Services. CMG also includes CMG Direct and SalesLink as majority-owned subsidiaries in the direct marketing
and fulfillment arena. CMG Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone:
978-684-3600. FAX: 978-684-3674. Additional information is available on the Company's Web site, cmgi.com.
CONTACT: Ellie Yuska or Lloyd Trufelman of Trylon Communications, 212-818-9151, elliey@tryloncommunications.com
SOURCE: THE PASSWORD Internet Publishing Corp |
