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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Senthil Sankarappan who wrote (50374)	3/17/1998 1:02:00 AM
From: Naggrachi	Respond to of 58324

<<This makes me to think that IOM should concentrate more and more in Zip Built in program and give deals to OEMS to package their drives rather than spending massive amount in advertisement and depend so much on retail sales. << Hi SS. As to per above, they are and that's what's hurting them right now. With oem's, the consumeer doesn't automatically buy a pack of diskette's along with the drive, some of them wait. Hence, the ad campaign to promote mediia use. Hence increased marketing expendutres and lower earnings. Zead