To: Jim Lurgio who wrote (9276 ) 3/17/1998 11:40:00 AM From: kech Respond to of 152472
The Hype Begins - But gee there isnt't really a product yet. The best line is the following- from Svenska Handelsbanken no less. A near north pole kind of company. "There are no products and nothing visable to show, and my guess is that the whole thing is a bit too abstract at the moment," said Gunnar Andersson, a telecommunications analyst with Svenska Handelsbanken in Stockholm. News Alert from Dow Jones Online News via Quote.com Topic: (NYSE:LU) Lucent Technologies Inc, (NYSE:MOT) Motorola Inc, (NYSE:NOKA) , (BB:SMAWY) Siemens A G, (NYSE:SNE) Sony Corp, Quote.com News Item #5789001 Headline: Investors Head To CeBIT Telecom Trade Show With Eye For New Trends ====================================================================== By Anette Jonsson, Staff Reporter HANNOVER, Germany -(Dow Jones)- As Europe's largest annual technical and telecommunications trade fair begins this week, Asian fears are giving way - at least for a little while - to professional curiosity about new products. While companies attending CeBIT will be touting their newest toys, hard data on potential consumer appetite for the latest offerings may be in short supply. But even if news about technology and telecommunications profits is thin, analysts say investors may have a chance to spot emerging trends. Trend spotting is particularly important, because many new products don't have large markets, and need to link to larger consumer interests to have much potential. "Several of the new products presented at CeBIT are likely to be very niche-oriented and will do little to boost a company's profitability," one Stockholm-based telecommunications analyst said. More-sophisticated mobile or cellular data solutions are likely to be a common theme with many of the companies present, analysts say. In this area, the lines between telecommunications and data companies are becoming more and more blurry, especially when it comes to providing Internet access for which a personal computer is no longer required. In connection with a press conference Tuesday ahead of CeBIT, Detlev Buchal, a board member at Deutsche Telecom AG (DT), said the development of Internet services is "very important" for the phone operators. Buchal, who is responsible for sales and services, said the German telephone operator will launch its Internet telephony service called T-Net-Call in the U.S., Canada and the United Kingdom this year, after testing in the U.K. The service will be launched in Germany this fall. Several telecommunications equipment companies will similarly demonstrate smart phones and hand-held devices which combine telephone services with multimedia access. These products are seen having huge growth potential as they become more refined. The upgrade of both mobile and fixed networks to accommodate the potential demand for new multimedia access is also a likely theme in the booths of the world-leading telecommunications equipment makers. The companies involved in the solution for a new universal cellular-telephone technology that was adopted by the European Telecommunications Standards Institute in January are, for instance, likely to do some premarketing for their products. This so-called third-generation cellular technology will succeed the Global System for Mobile Communications, or GSM, standard that is used throughout Europe, in the early years of next decade. It will enable wideband wireless multimedia services over mobile networks. The solution backed by ETSI has been developed jointly by AB L.M. Ericsson and Nokia Oy but incorporates certain features of rival technology backed by Siemens AG of Germany, France's Alcatel Alsthom SA and Lucent Technologies Inc. The solution also is supported by Bosch GmbH of Germany, Italy's Italtel, Motorola Inc., Canada's Nortel and Japan's Sony Corp. However, some analysts suggest it is a bit too early in the process to expect huge revelations in this area. "There are no products and nothing visable to show, and my guess is that the whole thing is a bit too abstract at the moment," said Gunnar Andersson, a telecommunications analyst with Svenska Handelsbanken in Stockholm. More concrete are the new and ever smaller mobile handsets that will attract the usual interest among the industry people, who will eagerly watch what the competition is doing. Dual-mode phones that can be used on more than one bandwidth are one feature that is currently attracting interest. CeBIT formally opens Thursday and runs until March 25.