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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Steve Hepensteil who wrote (50389)	3/17/1998 9:45:00 AM
From: Ricardo A. Biondi	Respond to of 58324

From Briefing.com: Iomega announced that Q1 earnings would fail to meet street expectations due to flat revenue growth and higher marketing expenses... Company expects to post a loss of between $10-$25 mln... Street had been looking for a gain of $0.09 per share... Increased competition, the move toward cheap PCs and an aggressive marketing campaign suggest that company's earnings picture won't turn around right away... While many criticize marketing strategy, company taking a long-term view... Call it the Gillette approach - dominate removable disk drive market now to dominate the tape business for years to come... At current prices downside risk is limited... Good strong support in the 6 area... Will take a while for the stock to recover, but at these levels long-term reward potential outweighs risks...