QuickTime 3 Momentum Grows
Leading Developers Launch QuickTime 3 Products
NAB, LAS VEGAS, April 6 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: APPL - news) today announced
that more than 25 of the biggest names in multimedia and broadcast have developed products, tools and solutions
for QuickTime 3, the latest release of Apple's award-winning, industry standard software for creating and
publishing digital media for Mac OS, Java and Windows.
''The companies supporting QuickTime 3, many of which are at NAB, are leaders in digital media and breaking
new ground in their respective markets,'' said Avie Tevanian, Apple's senior vice president of Software
Engineering. ''Also, with QuickTime 3 integrating SMPTE-approved video effects and transitions, and the
QuickTime file format now the starting point for the ISO's MPEG-4 specification, the industry is standardizing on
this shipping technology -- rather than waiting for new, unproven technology initiatives to come to market.''
Leading companies announcing support for QuickTime 3 include Adobe Systems, Macromedia, Inc. and
Showtime.
''Adobe is relying on the robust, cross-platform capabilities of QuickTime 3 to make Premiere 5.0 the most
exciting video product of 1998,'' said Bruce Chizen, senior vice president and general manager of the Graphics
Products Division at Adobe Systems. ''Adobe couldn't commit to a cross-platform development path for our
multimedia products unless a technology like QuickTime was proven and existed today for digital video authoring,
interchange format, and playback. In fact, Adobe sees such value in QuickTime 3, from Hollywood to the
consumer, that we will be a cross-platform licensee.''
''Macromedia has been supporting QuickTime since its inception,'' remarked Norm Meyrowitz, executive vice
president and CTO, Macromedia, Inc. ''QuickTime 3 has so many new features that we've developed a rich new
authoring extension for Director to harness the flexibility and power of QuickTime. The combination of
Macromedia Director and QuickTime 3 should generate incredible new content for CD-ROM, DVD-ROM, and
the web.''
''The advantages of QuickTime are the same as the telephone -- I just pick it up, and it works. If I click on a
QuickTime movie, it just plays,'' said Dirk Van Dall, principal consultant, Digital Video at Showtime. ''That's why
developers choose QuickTime. For their customers, it's readily available and very easy to use.''
Wide Industry Support for QuickTime 3
Additional developers supporting QuickTime 3 include: Adaptec, Canto Software, Digigami, Inc., Discreet Logic,
Eidos Technologies, Electric Image, Inc., Engineering Consulting, Equilibrium, Heuris, Jazz Media Network,
Kinetix, Lari Software, Inc., Linker Systems, Inc., MacSourcery, Media 100, Inc., McRoberts Software
Incorporated (MSI), Pinnacle Systems, Post Digital Software, ProMax Systems, Inc., Puffin Designs, QDesign,
Radius, Inc., Scitex Digital Video, Inc., Sorenson Vision, Inc., TrueVision, and Xing Technology Corp.
QuickTime: The Standard for Digital Video and New Media Publishing
Further adding to QuickTime's momentum, Apple, IBM, Netscape Corp., Oracle Corp. [Nasdaq:ORCL -
news], Silicon Graphics, Inc. and Sun Microsystems, Inc. recently announced that the International Standards
Organization (ISO) has adopted the companies' joint proposal to use Apple's QuickTime file format as the starting
point for the development of a unified digital media storage format for the MPEG-4 specification.
With the adoption of the QuickTime file format as the starting point for an MPEG-4 standard, users are assured
that all digital media content can be authored in a common file format which also supports real-time video and
audio streaming. This digital stream can then be delivered over the Internet, corporate networks, or broadcast
directly into the home. By utilizing a QuickTime-based file format, the vast majority of existing hardware, software
and digital content would work seamlessly with this next-generation version of MPEG.
Pricing and Availability
QuickTime 3 is available now for download at apple.com. For just U.S. $29.99, users can
then purchase a special code from the website that will open the advanced capabilities of QuickTime 3 Pro. Apple
expects localized language versions of QuickTime 3 to be available for download in spring 1998.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the
personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission -- to bring
the best personal computing products and support to students, educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries around the world.
NOTE: Apple, the Apple logo, Mac OS and QuickTime are registered trademarks of Apple Computer, Inc.
Additional company and product names may be trademarks or registered trademarks of the individual companies
and are respectfully acknowledged.
SOURCE: Apple Computer, Inc.
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