LCOS and CMGI up on THEIR good news! And what about this?
----
Tuesday March 17, 10:56 am Eastern Time
Company Press Release
SOURCE: THE PASSWORD Internet Publishing Corp
THE PASSWORD Internet Publishing Corp. Announces
Innovative E-Commerce Deals With Amazon.Com Inc.,
Reel.Com and Virtual Vineyards
New Consumer Internet Service Partners With Established Online Retailers
WOBURN, Mass., March 17 /PRNewswire/ -- THE PASSWORD Internet Publishing Corp, an
Internet media publishing company based in Woburn, MA, announces it has completed innovative
e-commerce deals with online retailers Amazon.com Inc., Reel.com and Virtual Vineyards for its
recently launched consumer Internet service THE PASSWORD ( thepassword.com ).
THE PASSWORD focuses on communities of interest built around personal passions by constantly
generating updated Web magazines on single subjects. Specially-built filters in Password magazines
query each vendor's Web site for relevant products, with the resulting matches integrated into THE
PASSWORD's library of more than 350 special interest online magazines. THE PASSWORD will
receive a commission on each transaction made through its site.
''This is a breakthrough in targeted marketing,'' says Margaret Heffernan, CEO of THE
PASSWORD, ''because Password readers won't have to go off searching for products related to
their special interests -- they'll be delivered right into our magazines. This is truly commerce in
context.''
The magazine-style format of THE PASSWORD, which delivers impressions across 15 categories
as well as vertically through hundreds of niche communities, allows its online partners to reach highly
targeted groups of users on the Web. In addition, THE PASSWORD's content, which features the
best of the Web on single subjects, provides a unique medium that complements online sales of
related products.
Through a series of targeted filters with online partners, THE PASSWORD's users are able to make
purchases immediately through the Web. A filter query for Amazon.com ( amazon.com )
appears in all Password magazines, delivering information straight to users on subject-specific books,
taking much of the searching out of online shopping. Similarly, a filter for Reel.com (
reel.com ), the online provider of movie sales and rentals, will appear in each of THE
PASSWORD's movie related magazines, and a filter to Virtual Vineyards (
virtualvin.com ), the online food and wine retailer, will be provided on all of THE
PASSWORD's sites pertaining to wine or fine foods.
''Everyone has at least one passion to which they devote much of their discretionary time and
income,'' says Heffernan. ''E-commerce deals with these three popular online retailers are a perfect
match with our audience because they are already on the Web pursuing their interests and consider
the Web a convenient medium for making purchases.''
Amazon.com Inc. (Nasdaq: AMZN - news), Earth's Biggest Bookstore, ( amazon.com )
is the leading online retailer of books and is the premier bookseller on Associate Web sites
AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and the
Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search
and browse features, e-mail services, personalized shopping services, secure Web-based credit card
payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and
offers customers a vast selection through an efficient search-and-retrieval interface, as well as
streamlined ordering through 1-Click(SM)technology. Amazon.com pioneered the concept of
syndicated selling on the Internet and has more than 30,000 members in its Associates Program.
Reel LLC, Based in Berkeley, CA, is the founder and creator of Reel.com ( reel.com ), a
Web-based movie store offering 35,000 video titles for rent and 85,000 titles for sale. Reel also
features an interactive movie guide, providing proprietary content to help match people with movies,
as well as Cinema U., the Web's first online film school. The staff and writers for the site include film
school graduates, video store veterans, screenwriters, and scores of other film experts. Reel is the
preferred video store for Film.com, @Home Network, CelebSite, Hollywood Online, the Internet
Movie Database, Mr. Showbiz, TV Guide Entertainment, Web TV Networks, and Yahoo!.
Founded in 1994, Virtual Vineyards ( virtualvin.com ) is one of the Internet's leading
retailers, offering distinctive, hard-to-find wine, food and gift selections. It recently completed a $6
million investment round which is being used to bolster worldwide marketing. Located in Palo Alto,
CA, the company is privately held.
THE PASSWORD Internet Publishing Corp, based in Woburn, MA, is an Internet publishing
company that applies its technical expertise and sophisticated technology to create automated
personal publishing for consumers. The company focuses on communities of interest built around
personal passions by constantly generating updated magazines on single subjects. THE
PASSWORD ( thepassword.com ) is the company's first consumer Internet product.
THE PASSWORD Internet Publishing Corp. is part of the CMG (Nasdaq: CMGI - news) group of
Internet companies. THE PASSWORD uses retrieval and filtering technology acquired by CMG
from the BBN Corporation.
CMG Information Services, Inc. (Nasdaq: CMGI - news; cmgi.com ) invests in and
integrates advanced Internet, interactive media and database management technologies. The CMG
Internet Group is made up of six majority-owned subsidiary companies. Planet Direct is a
Web-based, personal on-line content service currently serving over 200 ISPs. NaviSite Internet
Services is a leading provider of business-critical Internet outsourcing solutions, including dial-up
networking services for ISPs and corporations, and customized Internet Server Management
solutions for companies conducting business on the Internet. Engage Technologies delivers
enterprise-class software systems solutions that assist in creating personalized marketing
environments on the Web. ADSmart provides centralized advertising distribution, advertising
campaign management and planning for interactive media for over 90 Web sites. InfoMation
provides enterprise products that use sophisticated filtering, sharing and publication mechanisms to
address the problem of information overload for corporations.
In addition to the CMG Internet Group, the Company's CMG @Ventures investment and
development affiliate has significant interests in Lycos, Inc. (Nasdaq: LCOS - news), Blaxxun,
Vicinity, Ikonic, GeoCities, Parable LLC, Reel.com, PlanetAll, KOZ, Silknet, Chemdex, Speech
Machines and Softway Systems. Both Microsoft and Intel hold minority positions in CMG
Information Services. CMG also includes CMG Direct and SalesLink as majority-owned
subsidiaries in the direct marketing and fulfillment arena. CMG Corporate headquarters is located at
100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. FAX: 978-684-3674.
Additional information is available on the Company's Web site, cmgi.com.
CONTACT: Ellie Yuska or Lloyd Trufelman of Trylon Communications, 212-818-9151,
elliey@tryloncommunications.com
SOURCE: THE PASSWORD Internet Publishing Corp
More Quotes
and News:
Amazon Com Inc (Nasdaq:AMZN - news)
CMG Information Services Inc (Nasdaq:CMGI - news)
Lycos Inc (Nasdaq:LCOS - news)
Related News Categories: ISDEX, advertising, computers, internet, retail
Copyright c 1998 PRNewswire. All rights reserved. |
