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Technology Stocks : InterVU (ITVU) -- Ignore unavailable to you. Want to Upgrade?

To: Tom Hua who wrote (110)	3/17/1998 11:20:00 PM
From: bundashus	Read Replies (1) \| Respond to of 1015

I found a copy of news items on banner advertising. by Frank Barnako, CBS Marketwatch Web sites set $13 million ad plans TheGlobe (www.theglobe.com), an online community Web publisher, and MSNBC (www.msnbc.com) Monday announced multi-media advertising promotion plans. TheGlobe said it will spend $8 million between now and June to run ads on four cable TV networks, three online sites including Excite and Yahoo, and print advertising in seven magazines. CNBC on the Internet and MSNBC Cable plan a six-week, $5 million effort tagging the two as the "Leader in Cable and Internet News." The campaign will use new "breaking news banners," Java applets which offer scrolling, updated headlines. Media plans include Web sites, MSNBC cable and NBC-TV affiliate stations, Sunday newspaper magazines, spot radio and some outdoor ads. and Data bolsters banners More evidence supporting the use of banner advertising online came today from IPSOS-ASI, an advertising research company based in Stamford, Conn. Last month, banner ads for four products, including Chevrolet Blazer and Levi's Dockers, were evaluated. The company concluded banner advertising on America Online (AOL) is highly effective in generating awareness of brands and increasing consumers' intent to purchase products. The research also indicates that the impact of banner ads is consistently positive in both content and chat areas on the AOL service. ASI said its research suggests that banner ads which feature the boldest colors have the greatest impact on recall. In addition, ads which feature new information most significantly move consumers toward purchase. An overwhelming majority of AOL members who participated in the research study indicated that they feel positively toward banner ads. In fact, nine out of 10 of research participants claimed to be favorably disposed to banner ads on the service.