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To: StockMan who wrote (50731)	3/18/1998 12:13:00 AM
From: Jim Lamb	Read Replies (1) \| Respond to of 186894

zdnet.com

To: StockMan who wrote (50731)	3/18/1998 12:15:00 AM
From: Jules V	Respond to of 186894

More on sub $1000: techweb.com Meanwhile, in the home market, the sub-$1,000 PC is taking off, but not in the way PC vendors expected. A new report from Computer Intelligence Infocorp (CII) found that while some households with less disposable income did go for the sub-$1,000 PC, more families went for PCs in the $1,000-to-$1,500 range. Consumers don't consider only price when buying a PC, according to CII, as many are concerned their bargain computer will become obsolete "in a New York minute." The fear of obsolescence is "palpable" among first-time buyers, the report said. The other surprising finding is that while low-cost PCs attracted families in the lower income strata, it also attracted first-time buyers who could afford a decked-out PC but couldn't justify a $3,000 purchase, according to Matt Sargent, an industry analyst with CII. "What we're seeing is a lot of people who didn't have a reason to buy a PC before [making a first purchase]," he said. "The people who could afford it are saying they couldn't justify it at $3,000, but at $1,000, they could." So in terms of luring new buyers, the low-cost PC did what it was supposed to do. "It's turned the market on," Sargent said. "They needed something new to get the market going and that's what it's done."