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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Jeff Hayden who wrote (50561)	3/18/1998 12:43:00 AM
From: Rocky Reid	Read Replies (3) \| Respond to of 58324

Re: New Zip stuff, SparQ, and Apple As I've said before, it won't matter if Iomega rolls out a 200MB Zip, or a 500MB Zip. There already is a 1 Gigabyte solution at $199 with $33 (and less) media. It's called SparQ. Zip is what it is. A popular peripheral whose high growth time is rapidly coming to a close. IMO, Zip (and discs) will remain selling at a certain relatively flat level for awhile. But it will not supply the high growth fire it once did. Then it will be replaced by another media altogether. Increasing capacity will only hurt tie ratios-- IOM's bread and butter. While SparQ is ruled out for Mac owners like myself (no SCSI), this doesn't hurt Syquest really. Apple has no real big-selling consumer-oriented product anyway, and including SCSI into SparQ would cost more $$$. Apple's sales are mostly mega-powerful G3's, so sales are limited to those power users who are used to paying through the nose for Macs. It's no secret that Mac users use a lot more storage for graphics, video, and audio than PC owners. This is why Apple computers look like the only boxes that regularly include Zips whenever I'm in CompUSA. The consumer level issue is hot right now at the Apple convention. Steve Jobs was answering to the fact that no Apple consumer level products were happening, and glibly brushed aside rumors of a $600 "Columbus" machine. If this Columbus machine rolls out this Fall, it will certainly NOT contain a Zip, as margins will already be squeezed to the bone. It may be a "Standard Option." But not a "Standard." It's looking like the average consumer simply does not really need outside storage. What, with sub-$1000 machines coming with 4 to 6 Gig hard drives and all.