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To: Mad Bomber who wrote (9790)	3/18/1998 9:52:00 AM
From: Chemsync	Respond to of 21342

IP/TV and DSL Cisco is well positioned in Europe too...... ISSUEÿ#1ÿ IP WEEKÿÿWEDNESDAY 18 MARCH 1998 Cisco Buys into Multimedia and Local Access By Phil Jones Cisco has added any-to-any video transmission to its growing portfolio of multi-media service products for carriers and ISPs, just days after snapping up the digital subscriber line (DSL) technology needed to fill the broadband space in its access infrastructure offering. In now familiar style Cisco went shopping for the technology it need to round its service offerings, and paid $236 million for NetSpeed, a DSL pioneer, and another $84 million for Precept Software, the developer of IP/TV. IP/TV is a client/server application originally designed to manage the delivery multiple video objects across corporate LANs and WANs, but Cisco plans to quickly integrate it with its public network product range for sale to ISPs and carriers. According to Paul Di Leo, Cisco's multi-service marketing manager for Europe, the Middle East and Africa, once IP/TV is fully integrated with Cisco's IOS network operating system the question of its scalability will be answered. "Carrier class multi-cast is really about the scalability of the Cisco platforms," he said. Di Leo predicted that IP/TV will be welcomed by carriers anxious to meet the growing demand for continuous media applications. "Video has been an ethereal ghost haunting service providers for some time," he said. Now, with IP/TV, Di Leo expects ISPs in particular to embrace video more firmly as a means of maintaining competitive advantage. "We will help them [ISPs] put a commercial proposition together that will fly," he promised. From Cisco's strategic perspective IP/TV fits neatly with the newly acquired DSL technology of NetSpeed. The US company already supplies DSL access technology to Cisco customers, including US West, Telus and Cincinnati Bell, and supports a range of DSL flavours, including an early splitterless or g.lite ADSL solution. Combining NetSpeed's DSL product set with the IP/TV of Precept potentially makes Cisco one stop-shop for IP multicast and video on demand solutions. [IP Week]