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To: Checkmate! who wrote (3216)3/18/1998 12:31:00 PM
From: Spartex  Read Replies (1) | Respond to of 8358
 
Hmmm,

I'm dumbfounded how wall street tends to buy on the ads put into the WSJ. I'm fascinated by this (if its true) while company news releases don't even cause a burp. NOVL seems to be getting the same response too, but I'm curious what TV ads would do, as Network Associates is pumping lots of money into their TV coverage. Eventually you reach the saturation level of cost/benefit IMO. A little though could go a long way.

Regards,

Quad-K