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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Bill Lin who wrote (50626)	3/18/1998 1:43:00 PM
From: BBG	Respond to of 58324

>>>I know that foreign sales of zip is slow because the things are so darn expensive. Foreign posters are welcome to confirm/deny!!!<<< Bill... I think you are correct about the foreign price of ZIP being too expensive... I live in Argentina... ZIP SCSI retails for $250. ZIP 100meg. disks go for $20 apiece... I've done a couple of local channel checks and while retailers report selling a lot of ZIP drives they've also said that they aren't selling many disks because of the high price... Ciao... JD

To: Bill Lin who wrote (50626)	3/18/1998 2:37:00 PM
From: Cogito	Read Replies (1) \| Respond to of 58324

>>KE needs to LISTEN to the CUSTOMER.<< Bill - That's exactly what he does. Iomega has been relying heavily on market research ever since KE took over. According to the last CC, his latest research indicated that pricing actions alone were not going to stimulate demand for Zip, because there wasn't enough consumer awareness of the need for removable storage. Hence the ad campaign instead of lower prices. It's easy to say he's wrong, but we haven't seen the research. Here are some random thoughts in response to many of today's posts. KE cannot just wave a magic wand and make lower prices profitable. Selling product at a loss doesn't produce profits. Look at SyQuest. If Iomega could ship Clik! today, they would do it. The fact that they aren't shipping it clearly indicates that the product isn't ready. If they could suddenly come up with a bunch of new products, or even one new product, that would be as big a hit as Zip was, they would do it. The fact is, hits like Zip are rare in any business. - Allen

To: Bill Lin who wrote (50626)	3/18/1998 3:39:00 PM
From: Zakrosian	Read Replies (1) \| Respond to of 58324

BL - Your analysis and observations of IOM's situation are very well thought out and provide a great deal of valuable insight. I'd only take issue with one comment you've made: I think retail zip is going to decline dramatically this fiscal year. I think that oem will sell 12 million, and retail 8 million I think that would actually be quite an increase from last year, as I doubt they sold 8 million Zips total (though I'm sure the fourth quarter showed the highest rate of sales). If they hit your projections, they should have a very good year.