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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP? -- Ignore unavailable to you. Want to Upgrade?

To: Brian Malloy who wrote (902)	3/18/1998 5:00:00 PM
From: MR. PANAMA (I am a PLAYER)	Read Replies (2) \| Respond to of 1462

Thanks Brian....fer putting this out after mkt closed...now i gotta wait fer the futures to open lower and see if KO goes with them...who did this to me !!!!

To: Brian Malloy who wrote (902)	3/19/1998 8:00:00 AM
From: BAXTERBOO	Respond to of 1462

Looks like businessweek has been had; biz.yahoo.com

To: Brian Malloy who wrote (902)	3/19/1998 8:06:00 AM
From: Jerry Miller	Respond to of 1462

..what a difference a day makes. Thursday March 19, 3:16 am Eastern Time Coca-Cola marketing chief to quit - WSJ NEW YORK, March 19 (Reuters) - Coca-Cola Co's (KO - news) controversial marketing chief Sergio Zyman is expected to quit shortly, the Wall Street Journal reported Thursday. An announcement could come as early as Thursday, the Journal said, citing unnamed people close to the company. Zyman, 52, earned the nickname ''Ayacola'' because of his cocky and sometimes abrasive manner at Coke in the early 1980s, the paper said. In 1993 he returned to Coke to run its massive marketing machine. Coke spent $1.7 billion on advertising in 1997. Zyman's departure would signal a new marketing approach by Coca-Cola chairman and chief executive M. Douglas Ivester, who took over last fall, the paper said. In 1993, Ivester told Zyman to shake up the company's advertising and marketing forces, which were seen as lagging behind PepsiCo Inc's (PEP - news). Now, however, he wants to bring stability and consistency to Coke's global marketing structure, people familiar with Zyman's impending departure told the Journal. Ivester is expected to name Charles Frennette to Zyman's job, the paper said. Frennette, 45, is head of Coke's southern Africa division and formerly the No. 2 executive for its U.S. operations. Zyman had wanted to be named president, but probably realized Ivester would not choose so flamboyant a marketer as the company's second in command, the paper said. Zyman has been rumoured to be considering a job at Microsoft Corp (MSFT - news) or Nike Inc (NKE - news), the paper said. Others believe he will set up his own consulting business and continue to counsel Coke.