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To: Brooks Jackson who wrote (8543)3/18/1998 5:25:00 PM
From: Bill Harmond  Read Replies (1) | Respond to of 27307
 
Yes, I have, but what I do doesn't mean anything.

Don't make the mistake of projecting industry behavior from a narrow perspective. There are studies being done all the time. DoubleClick's website has a tips page that tells you the relative response rates for animated banners, etc.

A few months back we had a slew of posts here about Internet advertising responsiveness if you want to go back and read them.