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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Hunter Vann who wrote (50678)	3/18/1998 6:22:00 PM
From: Glenn D. Rudolph	Respond to of 58324

Iomega Versus Syquest Is Syquest Reinventing the Wheel of Fortune? PR Newswire - March 18, 1998 15:18 IOM %MLM %FIN V%PRN P%PRN NEW YORK, March 18 /PRNewswire/ -- In the "Shaking the Money Tree" column this week, Bob Metz, editor of Money Talks ( talks.com ) and founder of The New York Times Market Place column, discusses the battle between Iomega and Syquest. Although Syquest says it invented high-capacity portable storage in 1982, it did not realize that the low-end market would explode. Therefore, it concentrated its efforts on professional markets. Conversely, Iomega locked up the low-end market segment with the Zip drive. The result? Its stock became a runaway success while Syquest's belated entry into the consumer market has been met quite unfavorably by some investors. Which company will win the market space? Can Syquest emerge from the shadows and pose a credible threat to a player as dominant as Iomega? Shaking the Money Tree column is posted each Monday evening, at which time the previous week's column can be found in the Money Talks' archives. Money Talks ( talks.com ), an award-winning personal investing online magazine, prides itself on its editorial excellence. With columns updated continuously, the site offers savvy insight and timely topics written by a seasoned staff of eight financial journalists. SOURCE Money Talks /CONTACT: Larry Thomas, of Money Talks, 212-596-1513, or larry_thomas@prnewswire.com; or Denise Maloney of PepperCom, 212-681-1333, or dmaloney@peppercom.com, for Money Talks/ /Web site: talks.com (IOM)