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To: Jan Crawley who wrote (40019)3/18/1998 8:55:00 PM
From: Glenn D. Rudolph  Respond to of 61433
 
Canada's Northern Telecom mobilizing Internet troops

Reuters Story - March 18, 1998 20:30
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(Adds chief executive's comments, analysis, background. All
figures in U.S. dollars unless otherwise stated)
By Lydia Zajc
TORONTO, March 18 (Reuters) - The chief executive of
Northern Telecom Ltd., one of the world's largest
telecommunications equipment makers, is marshalling his troops
to attack the next big challenge in the telephone world --
exploding Internet use.
The phenomenal growth of the Internet is forcing companies
that move voice and data along telephone lines to consider new
ways of dealing with increasingly overburdened networks.
Analysts say a battle could be brewing amid the different
factions -- voice networking companies, data proficient firms
and telephone giants -- as they plan how to stay ahead of the
souped-up growth of modern technology, such as sending fax and
high quality telephone calls over the Internet.
Industry watchers believe customers will begin to clamor
for more and better services starting in the second half of
1998.
Nortel's Chief Executive John Roth, who took the top job at
Nortel last fall after rising through the ranks from design
engineer, has led the charge at the firm.
"The task I have, as taking over as CEO, is what are the
next big waves of change that hold opportunities for Nortel,"
Roth told Reuters in an interview at his Brampton headquarters
near Toronto. "This (area) is becoming a major thrust for the
company."
Nortel, which ranks sixth amid telecommunications equipment
makers around the globe and had revenues of $15.5 billion in
1997, already has some products to help phone companies deal
with the strain of hour-long Internet calls on networks never
meant to take that sort of load.
The company built a network for a Denver, Co.-based Qwest
Communications Corp., which allowed them to run their
long-distance services 40 percent more cheaply and increased
speed four-fold. And Nortel is updating its Internet Thruway
product, which helps handle lines congested by data by
re-routing Internet-bound calls to Internet service providers.
But Roth, who spearheaded Nortel's 1991 fight to enter a
mature wireless communications market and turned the company
into the arena's third largest player, is focusing a bigger
chunk of the firm's $2.2 billion research and development
budget on the new technology.
Nortel already spends 10 percent of its R&D on improved
voice over Internet computer lines and other technologies,
although the income from this area only represents five percent
of its sales.
Roth plans to boost R&D to 40 percent over the next few
years and to involve more than 2,000 of Nortel's 73,000
workforce.
"I'd be really disappointed if I couldn't (put) 40 percent
of my research and development into this," said Roth, who makes
comparisons to U.S. General Norman Schwarzkopf, who commanded
the 350,000-member American force in the 1991 Gulf War
againstIraq, when speaking about the subject.
"So the problem is: how do I ramp from 2,000 people today
who are working on this area?," Roth said. "And 2,000 people is
a small army. I always think of how many Schwarzkopf divisions
this represents."
Nortel also has said it will acquire the technology if it
cannot develop it. The company on Wednesday announced a $290
million deal to acquire Chelmsford, Mass.-based Aptis
Communications, Inc. and merge the start-up firm, which
provides access switches to network service providers, Internet
service providers and others, with one of its units.
Telecommunications consultant Ian Angus, based near
Toronto, gives Nortel a fighting chance in the brave new world.
"(The Internet) is, within North America but also
world-wide, probably the fastest-growing telecommunications
phenomenon," Angus said. "Everybody wants a piece of it. I
think Nortel's got a good shot at it but it's also got some
pretty intense competition."
Competition includes data management firm Cisco Systems
Inc. , Nortel's voice rival Lucent Technologies Inc.
and phone giant AT&T Corp. .
Frank Dzubeck, industry analyst and president of
Communications Network Architects Inc. in Washington, D.C.,
said Nortel has a strong chance of becoming an industry leader
because of Roth.
"This guy's a pretty aggressive dude," said Dzubeck. "He
doesn't go to sleep like the prior management did."