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To: Senthil Sankarappan who wrote (50706)3/19/1998 1:47:00 AM
From: Michael Coley  Read Replies (1) | Respond to of 58324
 
RE: $100 million ad campaign is ADDITIONAL.

>> I guess u forgot the tax aspect. Besides, i read somewhere that
last year they spent $30M. If that's true, it is only 70M increase.
(or is this 100 Mil over last year expense??) <<


Right, I didn't look at taxes.

The ad campaign is in addition to last year's advertising.

- Michael Coley
- wwol.com