To: van wang who wrote (22547 ) 3/19/1998 7:50:00 AM From: Danny Chan Read Replies (2) | Respond to of 97611
Compaq (NYSE:CPQ)-small firms to spark sales growth Reuters, Thursday, March 19, 1998 at 07:31 HANOVER, Germany, March 19 (reuters) - Compaq Computer Corp (NYSE:CPQ) said on Thursday it was launching a world-wide offensive to capture a large share of the fast-growing market for PCs for small and medium-sized business. Compaq said that market is increasing 18 percent a year and that it aimed to grab 20 percent of the business by the year 2000, chief executive Eckhard Pfeiffer said at a news conference at the CeBIT trade fair. By packaging products, financing, help services and electronic commerce advice for small companies, Compaq expected its sales to these customers to reach $16 billion, he said. "Our strategy is to offer tailored, integrated computing solutions that will help these companies compete in today's global marketplace," Pfeiffer said at a news conference. As part of its "Entrepreneur Solutions" programme, Compaq unveiled a new portable PC and a server loaded with software for small companies. It also introduced low-cost networking products and said it would release a handheld PC designed for travelling business people. Along with these products, it said it would offer special leasing and financing options, and telephone support where customers can get help setting up products from Compaq and other suppliers. It would also work with Inex Corp to pre-load Compaq servers with Inex software that small businesses can use to set up sales sites on the Internet. Compaq said the small business segment would make up more than 50 percent of the total PC market by 2000, and would play a major role in its effort to lift sales to $50 billion in two years from $24 billion in 1997. It would also work with the dealers who sell its PCs to end customers to set up Internet sites to provide the customers with product information, technical support and opportunities to buy PCs on-line. Compaq, which recently forecast first-quarter results well below estimates, does not sell PCs on-line itself, although rival Dell Computer Corp (NASDAQ:DELL) uses the Internet to ring up about $4 million a day. frankfurt.newsroom@reuters.com))