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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP? -- Ignore unavailable to you. Want to Upgrade?

To: Intel Trader who wrote (911)	3/19/1998 1:14:00 PM
From: BAXTERBOO	Respond to of 1462

I'd be in the hole now.......

To: Intel Trader who wrote (911)	3/19/1998 2:26:00 PM
From: Brian Malloy	Read Replies (1) \| Respond to of 1462

Have fun shorting KO, Bob Brinker did his best, KO sold off and has come back strong. I don't see much reason for a heavy sell off anytime soon.

To: Intel Trader who wrote (911)	3/19/1998 3:43:00 PM
From: Jerry Miller	Read Replies (2) \| Respond to of 1462

...here we go again. hey James, didn't we have this discussion with the shorts last year, at 55 ? <g> ...and where is Yaacov, anyway.

To: Intel Trader who wrote (911)	3/20/1998 1:25:00 AM
From: Mark Pisaro	Respond to of 1462

Shorting KO seems pretty risky in a rising market. Even selling out -- despite the precipitous rise -- is hard to do. I'd much rather short MSFT, INTC, or GE <G>. As the KO annual report points out, they'll be pretty thirsty until it's a coke break (e.g. not coffee break) that everyone takes and until coke is drunk to satisfy more than 1/48th of everyone in the world's thirst -- meaning they've got quite a ways to expand. BTW, x-mas issue (1997) of The Economist has a cute little spread linking a country's prosperity to it's consumption of Coke. Statistically significant, even. Nevertheless, KO corrected last year with devastating speed. Does anyone know what the current short interest in KO is? --mjp