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Microcap & Penny Stocks : IATV - ACTV Interactive Television -- Ignore unavailable to you. Want to Upgrade?

To: art slott who wrote (1839)	3/19/1998 2:24:00 PM
From: art slott	Read Replies (1) \| Respond to of 4748

Last 5 responses were positive. I'll be estatic if we get 50% showing they would pay. Lets not forget this is a business site, not a sports site. One third of the pop. probably doesn't watch alot of free sports. Art * 209 responses $19.95 a month 8% $14.95 7% $9.95 19% $4.95 21% nothing 46%

To: art slott who wrote (1839)	3/19/1998 4:52:00 PM
From: Larry Brew	Read Replies (1) \| Respond to of 4748

art, << the real cash cow >> I don't see subscriber fees as being the main source of generating income. Think what manufacturers would pay for the custom advertising as described from the ACTV home page! BELOW: Individualized Programming gives television advertisers the opportunity to target their message demographically. By requesting viewer responses to basic questions at the beginning of the program, ACTV can recall this information during a commercial break and send the viewer the appropriate advertisement. Additionally, advertisers will be able to offer individualized commercials, where the viewer is able to indicate his or her preference. For example, before a commercial break in a sporting event, viewers are asked which type of car they would like to see: coupe, pick-up truck, sport utility or luxury sedan. ACTV's Individualized Programming records this choice, then sends the selected commercial to each viewer. The same choice can be recalled at a later commercial break to provide additional information. Other Programming Genres: Over time, the Company plans to add a variety of other types of individualized entertainment programs to its regional networks. These may include news, game shows, children's programs and music videos Larry