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Subject: ACRT about to move to new highs
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To: "Z man" (1218 ) From: John Chew Monday, Jan 26 1998 7:57AM EST Reply # of 3882
ACRT Expansion plans as of May 1997. This is stale news, but there could be better insight. Do you own thinking.
Management has a three-phase expansion plan.
Domestic TAD Program
Phase 1: The most significant portion of the proceeds of this private placement will go towards expansion of the TAD Program for the U.S. market. Currently, the largest portion of Actrade's client base is mid-sized companies ($10-$50 million revenues) which use the TAD for a marketing tool by offering extended terms to their slow paying customers or customers who want extended terms. Also, Actrade is providing additional financing to asset based lenders. This customer base is sophisticated in financing techniques and has a large client network. Actrade's TAD Program helps asset based lenders prevent charge backs to their clients while not encumbering their UCC filings or other liens on assets. Management believes this new customer segment may result in a significant increase in business. Actrade will increase its marketing efforts to this market as well as purchasing TADs with its own capital.
Over the past few months, management has discovered that the TAD Program is being used by some of the largest companies in America to manage their slow-paying and delinquent accounts. This has opened an entirely new market for the TAD Program in the U.S. and management will aggressively pursue this market segment by educating these large companies as to the various ways TADs can lower their current collection costs and reduce delinquent customer accounts. Management believes that one factor which makes the TAD Program appealing to large companies is that TADs can be used with other forms of financing and only for those accounts which have been slow paying, but dependable customers.
The proceeds from this offering will increase the net worth by 100% from approximately $9 million to $18 million. Management believes a stronger, larger balance sheet will provide more comfort to larger companies. One common question from these potential customers is, "Do you have enough financial capacity to handle our business (purchase TADs and return our reserve)? Actrade response has been that it can post its customers' TADs as collateral and extend its credit line. Actrade's management and sales executives believe that a larger balance sheet would strengthen its marketing efforts to larger clients.
Actrade has two credit lines with Summit Bank of NJ (Actrade has not yet used this credit line) and Banco de Portuguese in NY totaling approximately $6 million and $9 million in equity. Deducting $3 million for international trade capital, Actrade has about $10 to $12 million in capital to directly finance its TAD business. Since Actrade advances to the Seller of TADs 75% of the face value, and is turning over its capital every 72 days (5 turns per year), Actrade could purchase ((12 million/0.75) x 5) = $80 million in TADs annually not including any additional accruing capital throughout the year. Therefore, Actrade has enough capital to handle a doubling of this year's TAD revenues without the $10 million Private Placement. However, management wants to be prepared in case its TAD Program and Actrade, S.A. business increase faster than expected. As an investor, the risk I see is if Actrade is unable to employ its added capital.
For example, if Actrade could fully utilize $10 million in its TAD Program, then $67 million in TADs could be purchased which would give a gross profit of $4,355,000 with a 6.5% gross margin. Then deduct 10% for sales commissions, which gives us $3,919,500, and then deduct $1 million for fixed costs, leaving $2,919,500. A tax rate of 40% would leave $1,751,700 in net income. Then divide by the weighted average fully diluted shares of 7.4 million to produce an estimated $0.24 per share in extra earnings. Though possible, as an investor I would not count on Actrade being able to employ the full use of proceeds in the TAD Program within twelve months. But Actrade's business has the potential to dramatically increase, particularly in the large company market. One reason for raising money now is that management can be prepared. However, management believes it can earn at least 10% on $10 million through pending and probable business with Actrade, S.A. A 10% gross profit on $10 million produces $ 1 million pre-tax. Then, to be conservative, use a tax rate of 40%, (though Actrade's tax rate has averaged under 20% for the past four years) giving net income of $600,000. EPS would be $600,000 divided by 7.4 million fully diluted outstanding shares or $0.08.
I believe $0.08 to $0.13 in additional earnings to my March 5, 1997 EPS estimate of $0.42 EPS is realistic. I do not assume any additional sales growth in the domestic or import TAD Program.
Expansion into International Markets
Management has developed a new marketing program to expand the TAD Program to the import/export market and ultimately, to the international market.
Phase 2: The second expansion phase, which has already begun, consists of marketing the TAD Program to foreign sellers of products to the American market. By adapting the TAD Program to this market segment, an American importer of foreign products can, with the cooperation of its foreign suppliers, have access to trade financing not typically available in the import market today. Actrade's management believes this is the logical first step in expanding the TAD Program internationally.
The Import TAD will provide an important fourth alternative to the current three available methods for financing foreign trade. At present, there is Letter of Credit (L/C), Cash against Documents (CAD) and Open Account financing methods. Actrade will fill the niche between CAD and Open Account. The Seller can receive payment from Actrade when the Seller (exporter) sells Actrade a TAD from a Buyer (importer) instead of waiting for payment on the due date, while the Buyer can have terms extending beyond a typical due date. The Buyer receives extended terms while the Seller has more security and gets paid faster. Management believes the market potential is in the $ billions, but it is too early to predict potential sales growth.
For example, Actrade completed a $400,000 import TAD transaction this May from a Belgium exporter to a large U.S company. Management believes the typical import transaction will be much larger than domestic transactions. Also, the foreign market is already familiar with the use of bills of exchange so Actrade will not have to invest as many resources educating this market as it must in the U.S. market. Through Actrade International and Actrade, S.A., management believes it will have a large customer base.
Phase 3: The third phase will involve the export market. This strategy will allow American companies to offer trade-financing terms to their foreign buyers, which will help the U.S. suppliers' position in the export market.
In the export market, however, the primary difference from Actrade's perspective will be that the TADs which Actrade will purchase will be issued by foreign companies and be drawn on foreign banks. To mitigate the potential risk involved, Actrade has developed a policy that will, in most cases, require transactions financed by the use of TADs to be:
1. Insurable in a manner similar to that currently used by Actrade in the U.S. 2. Be subject to the laws of a jurisdiction which recognizes the concept of a holder in due course. Further, where possible, Actrade will seek to have TADs denominated in US dollars. 3. Actrade intends to have the parties to the transaction contractually waive their right to commercial dispute in an action by Actrade so Actrade would be further protected against loss. 4. Additionally, if the foregoing safeguards prove insufficient to fully protect Actrade against loss, Actrade would have recourse to the U.S. exporter.
Actrade's management would probably devote $200,000-$300,000 to further developing the Export TAD Program. Mr. Amos Aharoni has already tested this market, but Actrade would need several months to develop the proper banking relationships and personnel to properly begin this program.
The final phase of Actrade's expansion program is expansion into the international market by introducing the TAD Program to companies without any tie to the U.S. This phase would not begin until the successful implementation of phases 1, 2 & 3.
As an investor, I would view Actrade' international expansion program as a low-cost option. Approximately, $500,000 to $600,000 of the $10 million private placement would be used for this development. Of course, these markets are large and the potential great, but I would assume NO additional sales or revenues for next year. Actrade would have no competitive advantage in the international markets other than its ability to develop customers. Actrade would be offering an instrument (TADs) similar to negotiable bills of exchange. Bills of exchange are a collection item like a promissory note, but the TAD goes through the electronic banking system-processed like a check. Not every country would be able to process TADs electronically.
Actrade might develop a separate division to develop and administer the export/international TAD Program. Having an offshore subsidiary would lessen the tax implications of this potential business.
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ACTRADE INTL LTD (NASDAQ: ACRT) Time: 3:58PM Last Trade 13 00
Change - 3/8 (-2.80%)
Bid 12 15/16 Ask 13 00
Volume 0257,2000
Prev.Close 13 3/8 Open 13 3/8
Day Range 12 3/4 - 13 3/8
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Avg.Volume 0402,0000
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