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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Bill Jackson who wrote (9787)	3/20/1998 1:13:00 PM
From: carrngc	Read Replies (2) \| Respond to of 213176

>It is a sentimental rise and there is not much more you can get from it.< Nonsense. Investing in stocks is a matter of balancing risk and reward. For a while, Apple seemed to be in freefall, which made it a very high risk investment. Over the past six months, its revenues have stabilized, its management team has been strengthened, its product line has been upgraded and rationalized, and its marketing and channel strategy have been clarified. All these changes have served to reduce the risk of investing in the company, allowing investors to focus more on the potential rewards. Where the stock will go from here no one knows. But what has pushed it up 100 percent over the past few months is rational investing behavior, not sentimentality.

To: Bill Jackson who wrote (9787)	3/20/1998 2:35:00 PM
From: shortlong2	Read Replies (2) \| Respond to of 213176

<< Going from losing dollars a share to a small profit >> Going from losing dollars a share to making even a small profit to me is a huge turnaround. How many times have you seen a company go from losing DOLLARS to immediately earning DOLLARS ? The change of direction is what is important, and Apple has made that change. And it seems a lot of people are happy with that . Future expectations for Apple are reflected in today's stock price and as events unfold expectations will be even higher and the stock price will continue to rise with the heightened expectations. Bill