To: Thomas Kirwin who wrote (247 ) 3/20/1998 7:37:00 AM From: Bob Davis Read Replies (1) | Respond to of 601
Guys, TASA has put out a press release when their BETA consulting subsidiary has signed several five and six figure consulting contracts with state Departments of Education. Yesterday's announcement involved a low-price, high-volume workbook product which will be sold to individual school districts. Realistically, TASA is not likely to issue a press release every time they sell a case of these workbooks to a school district...Hersheys does not issue a press release when they sell a case of candybars to K-mart. In California alone there are undoubtedly 10,000+ individual school districts. TASA will use the marketing system which is already working successfully for Modern Learning Press and for its test products, which will rely heavily on mass marketing techniques. The "whole language" movement has gained tremendous penetration of the public school system over the last 20 years. I have not yet been able to identify how many states have abandoned teaching "fundamentals", but I know that there are a lot of them. I do know that reading levels here in my town have fallen as the school system has moved away from basics, toward "whole language". My kids have been "home tutored" on reading and writing (both of their parents are writers, blah, blah..) and they both have moved so far ahead of their peers that when my son was in the 8th grade, the school administration told us to find a more academically advanced environment for my son, and helped get him into one of the best local private schools. They recognized, and tests confirmed, that he had moved off of their "radar screen". And our school system is in the forefront of the "whole language" movement, REAL, and the other hot fads. Although I live in a nice middle-class community, our local public highschool is unable to get any of its graduates into respectable colleges - the kids can't read well enough, even though the school system is heavily staffed with "curriculum coordinators", etc. My son's private school doesn't have one "curriculum coordinator" on the faculty - but it does get 25% of its graduates into Ivy League schools, not because they are "a bunch of rich kids who buy their way in", but because they can read and write at acceptable levels. Look at the success of the "Hooked on Phonics" program which is sold to parents for home-tutoring... There are relatively few complete phonics programs available for classroom use because there has been no demand for them for the last 20 years. Having spent a couple of years as the head financial guy for a publishing house, I can assure you that it takes 2-3 years to publish a new textbook. TASA has one, now... Bob Davis The Napeague Letter napeague.com