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To: Daniel Schuh who wrote (18130)	3/21/1998 3:27:00 AM
From: Anhua Luo	Respond to of 24154

Media Metrix 3/20/98 Report Regarding Top 25 Web Sites For February 1998 Does anyone think that NSCP's top rank will help its e-commerce plan to be launched? AL Media Metrix Reports Top 25 Sites For February 1998 NEW YORK--(BUSINESS WIRE)--March 20, 1998-- New contenders both at home and at work Media Metrix, The PC Meter Company today announced its monthly Top 25 web site and web property rankings. Newcomers to the top 25 At Home rankings are BlueMountainArts.com, Netcom.com, Earthlink.net, Weather.com, Hotbot.com and Prodigy.com. Sites which moved into the top 25 At Work rankings since last month include Hotbot.com, Sportsline USA, MSNBC.com, Gte.net and Hotmail.com. Media Metrix, The PC Meter Company, is the recognized world leader in the field of usage measurement services for new interactive media and digital technologies. Media Metrix measures real-time, actual usage of the entire digital universe, including the World Wide Web, proprietary online services, computer software, hardware and other new interactive applications. At the core of Media Metrix is the proprietary, patented PC Meter -- a software technology developed to perform broadly the same functions as a television "people meter" but takes advantage of the computing environment for added intelligence. The PC Meter software, which is installed on computers in thousands of households and businesses, captures actual real-time web and online usage data. The PC Meter records detailed demographic information and "follows" PC users click by click, page by page, tracking and measuring new media and digital usage patterns in the home and at work. It is more reliable and accurate than recall surveys. Media Metrix has over 135 clients, including leading advertising agencies, new and traditional media companies, marketers, financial institutions and technology companies. Information on Media Metrix is available on the company's World Wide Web site: mediametrix.com -0- T Top 25 Web Sites Media Metrix -The PC Meter Company February 1998 Measurement Period (2/1/98 - 2/28/98) Top 25 Web Sites - At Home Top 25 Web Sites - At Work Rank % Reach Rank % Reach 1 AOL.com 47.7 1 yahoo.com 47.3 2 yahoo.com 41.5 2 netscape.com 42.6 3 netscape.com 26.0 3 AOL.com 35.4 4 microsoft.com 23.6 4 microsoft.com 30.5 5 excite.com 20.7 5 excite.com 23.6 6 geocities.com 20.6 6 infoseek.com 21.9 7 infoseek.com 17.3 7 lycos.com 18.8 8 msn.com 12.9 8 geocities.com 15.6 9 lycos.com 12.7 9 digital.com 15.3 10 switchboard.com 9.8 10 zdnet.com 14.9 11 tripod.com 9.7 11 msn.com 12.8 12 digital.com 9.2 12 weather.com 9.8 13 angelfire.com 8.7 13 amazon.com 9.3 14 zdnet.com 8.3 14 cnn.com 9.2 " simplenet.com 8.3 15 four11.com 9.0 15 bluemountainarts.com 7.7 16 webcrawler.com 8.7 16 webcrawler.com 7.6 17 pathfinder.com 8.0 17 amazon.com 7.0 18 hotbot.com 7.8 18 four11.com 6.9 19 switchboard.com 7.2 19 Disney online 6.8 20 hp.com 7.1 20 real.com 6.6 21 compuserve.com 6.8 21 att.net 6.4 " tripod.com 6.8 " pathfinder.com 6.4 22 Sportsline USA 6.6 22 netcom.com 5.9 23 CNET software download svcs. 6.5 " compuserve.com 5.9 " msnbc.com 6.5 " hotmail.com 5.9 24 gte.net 6.2 " earthlink.net 5.9 " hotmail.com 6.2 23 weather.com 5.6 " ustreas.gov 6.2 24 hotbot.com 5.4 25 mapquest.com 6.0 25 prodigy.com 5.3 " real.com 6.0 T "Top 25 Web Sites" Chart Definitions: Top 25 Web Sites: The top 25 web sites are based on unduplicated audience reach. Top sites are from Media Metrix' at home and at work samples. Reach Definition: The percent of web-active individuals (i.e. individuals in the Media Metrix sample) that visited a site once in the given month. Individual visits are unduplicated (not counted twice). Example of Reach: If a site has a 2% reach that means that 2% of web-active individuals in the Media Metrix sample visited that site within the given month. Sample Size: More than 30,000 individuals throughout the U.S. participate in the Media Metrix sample. The number of web-active users (people who actually used the web) in the Media Metrix At Home sample for February 1998 was 9,421. The number of web-active users in the At Work sample was 666. -0- T Top 15 Web Properties From Media Metrix - The PC Meter Company February 1998 Measurement Period (2/1/98 2/28/98) Top 15 Web Properties - At Home Top 15 Web Properties - At Work Rank Web Property % Reach Rank Web Property % Reach 1 AOL.com 47.7 1 Yahoo Sites 48.6 2 Yahoo Sites 42.9 2 Netscape 42.6 3 Microsoft Sites 33.6 3 Microsoft Sites 40.8 The Microsoft The Microsoft Network - 20.3 Network 21.9 4 Netscape 26.0 4 AOL.com 35.4 5 The Excite Network 24.8 5 The Excite Network 27.9 6 Lycos 22.6 6 Lycos 24.0 7 Geocities 20.6 7 Infoseek 21.9 8 Infoseek 17.3 8 Time Warner Online 17.3 9 Time Warner Online 13.2 9 ZDNet Sites 15.9 10 The Walt Disney Company Online 12.2 10 Geocities.com 15.6 11 CNET 11.7 11 Digital/Alta Vista 15.3 12 The Whowhere Network11.4 12 CNET 14.3 13 ZDNet Sites 10.0 13 The Walt Disney Company Online 10.2 14 Switchboard 9.8 14 Weather 9.8 15 Digital/Alta Vista 9.2 15 Amazon 9.3 T -0- "Top 15 Web Properties" Chart Definitions: Top Web Properties: These are the top 15 world wide web properties, based on unduplicated audience reach. "Web Properties" include the largest single web site brands as well as consolidations of multiple web domains that fall under one brand or common ownership. Example of "Web Properties": An example of a "Web Property" (i.e. one that offers more than one site) is the Excite Network, which encompasses city.net, excite.com, mckinley.com and webcrawler.com. Another is WhoWhere Network, which is composed of whowhere.com and angelfire.com. Special Considerations: Many "Web Properties" are composed of several strong individual brands. If a unique brand that is reported as part of a larger "Web Property" would have placed in the Top 15 on its own, we have included that property or brand on the list, but without a rank number. This allows us to recognize these entities without double-counting. One example is CNN Networks which has been included as a Time Warner Online property. Another example is the Microsoft Network, an independent network within Microsoft. Reach Definition & Example: The percent of web-active individuals (i.e. individuals in the Media Metrix sample) that visited a site once in the given month. Individual visits are unduplicated (not counted twice). For example, If a site has a 2% reach that means that 2% of web-active individuals visited that site within the given month. Sample Size: More than 30,000 individuals throughout the U.S. participate in the Media Metrix sample. The number of web-active users (people who actually used the web) in the Media Metrix At home sample for February 1998 was 9,421. The number of web-active users in the at work sample was 666. CONTACT: Media Metrix, Inc., New York Stacie P. Leone, 212-460-7997 stacie-leone@mediametrix.com