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Technology Stocks : PC Sector Round Table -- Ignore unavailable to you. Want to Upgrade?

To: Pierre-X who wrote (134)	3/22/1998 10:34:00 PM
From: Mark Oliver	Read Replies (1) \| Respond to of 2025

Well, you guys have been busy. Take a few days off and look at all the reading one has to do to catch up. Just what my family wanted to see. Anyway, here's a post that I thought interesting. Mining for Market Secrets Digging deep into a company and its market yields rich rewards. I hit paydirt on both Dell and FDX. By Jim Jubak Know what the most popular brand of PC was in 1997? (I'll make this easy: North American sales only.) Compaq? Dell? Nah -- neither. According to research by Channel Information Services, the "no-brand" PC was the winner -- the 6.4 million units assembled and sold by consultants and other resellers. Compaq (CPQ), the biggest-name vendor, sold 5.1 million. Dell (DELL) came in third at 2.9 million units. Regards, Mark

To: Pierre-X who wrote (134)	3/22/1998 10:38:00 PM
From: Stitch	Read Replies (1) \| Respond to of 2025

PX, Nope, don't have a metric for the "Intel Inside" campaign. Just recall reading an article that gave it praise and felt, intuitively, that it was a well done one. Still think so. I think it isn't doubtful that consumers began to identify Intel and even request Intel CPUs. I request them and Intel mother boards. My last two systems have been off brand but I did check to make sure that they were Intel and Intel MBs. best, Stitch

To: Pierre-X who wrote (134)	3/23/1998 1:01:00 AM
From: LK2	Read Replies (1) \| Respond to of 2025

>>Re: Intel Inside--everyone familiar with PCs knew about Intel anyway<< Don't have any factual basis for my thoughts, but the apparent target of the 'Intel Inside' campaign was not the tech head group, but the consumer and business groups. A PC tech head would probably know about Intel. And some of the people who invest in the stock market might know about Intel. But if you put those two groups together, who probably know about Intel, and compare them to the percentage of the population that doesn't know Intel from AMD or SEG or QNTM or HWP or ..., what do you get? You get a population that is unaware of one of the most important tech companies that exist. Don't equate the name recognition of IBM with INTC. And if you raise the consciousness of the group for Intel, one of the benefits would be that PC buyers would be more likely to check who made the CPU in their PC. Are you going to buy a no-name (AMD, Cyrix), or are you going to buy the premium, 'safe' name? It would be a serious mistake to equate yourself to the average PC buyer, either consumer or business. Regards, Larry