Here, Lair is assigned a new executive leadership support group (scroll toward bottom):
For Immediate Release
Acer America Appoints New President,
Builds New Team From Seasoned Executive
Management
Global Giant Appoints New President and COO; Positions
Top Management Resources to Advise, Focus and Refuel Acer
America
SAN JOSE, Calif., August 21, 1997 - In response to growing PC
market opportunities, industry competition, and manufacturing
advancements, Acer America today announced a positive repositioning of
senior Acer management, including the appointment of Max Wu as President
and Chief Operating Officer, and the deployment of a new Acer America
corporate advisory management committee; all to further expand and
enhance Acer America's technology leadership, solutions partnerships and
market leadership.
In addition to the appointment of Max Wu as President and COO, a
seasoned group of Acer executives has been formed to operate as a
strategic advisory committee. These new additions to Acer America's
management team will explore and tackle new industry opportunities and
objectives, such as expanding and enhancing North American market
presence, increasing manufacturing processes, such as build-to-order (BTO)
and related channel assembly issues, and further strengthening global product
reliability, quality, service and support.
"Globally, Acer commands a leadership position in the PC industry, both as
a branded name and OEM supplier," said Stan Shih, chairman and ceo of
the Acer Group. "By appointing Max Wu to President and COO and adding
one of the most experienced management teams in the industry, Acer
America will gain significant market advantages in terms of resources,
technologies, manufacturing and business development strategies. These
changes are designed to rebuild and reposition Acer America as the North
American leader of vertically integrated computer manufacturers."
Current Acer America President and CEO, Ronald Chwang will take on a
new and expansive role in the U.S., spearheading activities at Acer Capital,
a new venture capital business unit of the Acer Group, developed to invest in
and foster growth among highly innovative, leading edge technology
companies.
New Management Brings Heavy Hitters
Taking on the role of President and COO, Max Wu brings to Acer America
over 19 years of industry experience. Prior to today's appointment, Max Wu
founded and managed the Acer America Components Business Unit, a
highly successful, $500 million dollar per year operation. Additionally, Max
has held senior management positions with other Acer divisions, including:
research & development, customer service, product management, marketing
promotions and purchasing.
Added to Acer America, is a highly experienced consulting team comprised
of three top Acer Group management executives who will immediately start
to plans to expand market share and enhance manufacturing capabilities and
services. The new consulting team includes: Dixon Cheng, VP and GM of
the Desktop Systems Division at Acer Inc. in Taipei; Max Hung, VP and
Special Assistant to Stan Shih, Chairman of the Board for the Acer Group;
and Harvey Chang, Chief Quality Officer, Acer Inc. Information Products
Group.
Dixon Cheng, a seasoned veteran with over 19 years of Acer experience,
will take on an advisory role, adding to his current responsibilities for the
Desktop Systems Business Unit. Renowned for manufacturing multiple
award winning PC products, including the Aspire and AcerPower PC
desktops, Dixon Cheng, along with VP and General Manager, Mike Culver,
are responsible for strengthening Acer America's Consumer Business Unit
and market presence in North America. Dixon is credited for building Acer's
worldwide leadership position in desktop computing.
As VP and Special Assistant to Stan Shih, Max Hung brings extensive
knowledge and experience in business development, strategic planning and
managing information systems to Acer America. Max will focus on enhancing
service programs, including customer service and support. Additionally, Max
will assist with the deployment of new management information systems,
designed to make Acer America more competitive. Max brings over 8 years
of experience in building Acer as a brand leader in the Latin American
market.
Harvey Chang provides extended capabilities in both advancing and refining
Acer's manufacturing processes. As new challenges face PC manufacturing,
such as build-to-order (BTO) and related channel assembly strategies,
Harvey provides over 10 years of manufacturing experience to answer these
challenges. Chang was responsible for developing Acer's notebook
manufacturing process, building desktop and server factories and managing
all Acer manufacturing facilities worldwide.
The new management team will work in tandem and support current senior
Acer America executives Steve Lair, SVP and GM of Commercial Systems;
Mike Culver, VP and GM of the Consumer Business Group; Ralph Herbst,
VP Service and Support; and Bob Marks, VP Manufacturing.
Steve Lair, Senior Vice President and General Manager for Commercial
Systems, joined Acer America as part of the strategic buyout of Texas
Instruments'r Mobile Computing Division. Steve drives the commercial
sales and marketing activities for Acer's award winning notebooks,
commercial desktops and server products.
Mike Culver, Vice President and General Manager for the Consumer
Business Group, oversees all sales and product marketing operations for
Acer's retail product lines, including the award winning Aspire desktops and
AcerNote notebooks.
Ralph Herbst, Vice President of Service and Support continues to enhance
and improve Acer America's service and support infrastructure, and is
committed to implementing service programs that provide Acer customers
with industry leading and technically innovative service and support solutions.
Bob Marks will expand on his 25+ years experience in manufacturing and
materials to continue Acer's commitment to building reliable and robust
computing solutions. Marks is responsible for the assembly and final testing
of nearly 100,000 personal computers, servers and notebook systems per
month.
Acer America Corporation
Acer America Corporation (http://www.acer.com/aac/), headquartered in
San Jose, Calif., designs and manufactures a broad range of computer
systems and peripherals. Award winning product offerings include
AcerNote, TIr ExtensaT, and TI TravelMater notebooks*, AcerPower
and AcerEntra desktop computers for the commercial market, the
AcerAltos line of open servers, AcerView monitors, and the Acer Aspire
PC for the home. The Acer Computer Explorer and Out of Box Experience
demonstrate Acer's commitment to make PCs as easy to use as other
consumer products. Acer America Corporation, member of the $5.9 billion
Acer Group posted revenues of $1.3 billion in 1996.
*Products of Acer America Corporation, developed with Texas Instruments.
Acer is a registered trademark and AcerNote, and Acer Aspire are trademarks of The
Acer Group. Texas Instruments and TI are registered trademarks of Texas Instruments
Incorporated. All other products, brand names or companies are trademarks or
registered trademarks of their respective companies.
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