To: C.K. Houston who wrote (13109 ) 3/23/1998 7:34:00 PM From: Kathy Riley Respond to of 31646
Taken from Coke's web page: Cheryl, I guess smaller scale is a better word. _________________________________________________________________ A Brief Profile of a Worldwide Business. The Coca-Cola Company is the global soft drink industry leader. Every day in 1994, consumers enjoyed an average of more than 773 million servings of Coca-Cola (known as Coca-Cola classic in the U.S. and Canada), diet Coke (known as Coca-Cola light in some countries), Sprite, Fanta and other products of The Coca-Cola Company. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and other Company soft drinks are manufactured and sold by The Coca-Cola Company and its subsidiaries in more than 195 countries around the world. By contract with The Coca-Cola Company or its local subsidiaries, local businesses are authorized to bottle and sell Company soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity. The Company takes pride in being a worldwide business that is always local. Bottling plants are, with some exceptions, locally owned and operated by independent business people who are native to the nations in which they are located. Bottlers provide the required capital for investments in land, buildings, machinery, equipment, trucks, bottles and cases. Most supplies are purchased from local sources, often creating new supply industries and areas of employment within local economies. The Company supplies the concentrates and beverage bases used to make its products and provides management assistance to help its bottlers ensure the profitable growth of their businesses. Product manufacturing, quality control, plant and equipment design, marketing, and personnel training are just a few of the areas in which the Company shares its expertise. The Company's operating management structure consists of five geographic groups plus The Minute Maid Company. The North America Group comprises the U.S. and Canada. The Latin America Group includes the Company's operations across Central and South America, from Mexico to the tip of Argentina. The Company's most populated operating group, the Middle and Far East Group, ranges from the Middle East to India, China, Japan and Australia. The Greater Europe Group stretches from Greenland to Russia's Far East, including some of our most established markets in Western Europe and the rapidly growing nations of East and Central Europe. The Africa Group includes the Company's business in 47 countries in sub-Saharan Africa. The Company's juice business in Houston, Texas, is now called The Minute Maid Company. Formerly known as Coca-Cola Foods, The Minute Maid Company is the world's leading marketer of juices and juice drinks.