To: John Nobrega who wrote (56 ) 4/1/1998 8:20:00 AM From: Candle stick Respond to of 182
****Amazon.com Expects Losses For Foreseeable Future NEW YORK CITY, NEW YORK, U.S.A., 1998 MAR 31 (Newsbytes) -- By Bob Woods, Newsbytes. With the online market "rapidly evolving and intensely competitive," and its industry in general being "intensely competitive," Internet-based book seller Amazon.com [NASDAQ:AMZN] said it expects to report "substantial operating losses for the foreseeable future." Higher promotional expenses are also expected to add to the red ink, Amazon.com officials said in a filing with the US Securities and Exchange Commission (SEC). Company officials also said that the amount of the company's losses could significantly increase in the future, a view that directly contradicts what analysts had seen for the Net-based book hawker. Last week, First Call's consensus of analyst estimates pegged Amazon.com's loss for the first quarter coming in at $0.46, and its second quarter at a loss of $0.39. First Call's consensus also had Amazon.com's fiscal year 1998 at a loss of $1.28, and 1999 at a profit of $0.03. Amazon.com did not reveal in its filing the size of the losses or when it thinks it will be profitable. In the fourth quarter ended December 31, 1997, Amazon.com saw a loss of $9.3 million or $0.39 per share on revenues of $66 million, a 74 percent increase over sales of $37.9 million in the year ago fourth quarter. The year ago net loss was $2.3 million or $0.10 per share. Net loss for fiscal 1997 was $27.6 million or $1.17 per share, compared with a net loss in fiscal 1996 of $5.8 million, or $0.25 per share. Revenues, though, rose an incredible 838 percent to $147.8 million for the fiscal year. But in its filing, company said such revenue growth would bring increased competition from rivals like online booksellers BarnesandNoble.com, Bertelsmann AG and other integrated media companies. Amazon.com can also count among its rivals real-world booksellers like Barnes & Noble and Borders Books, both of which are locked in an intense rivalry themselves. Developments in technology, like shopping agents, are also expected to give Amazon.com a run for its money, company officials said. Because of such factors, Amazon.com said that "in one or more future quarters the company's operating results may fall below the expectations of securities analysts and investors. In such event, the trading price of the common stock would likely be materially adversely affected." Amazon.com said its recipe for success includes promotion, marketing and distribution. While it increased its advertising, it also opened a new distribution center in Delaware and expanded its Seattle distribution center, with the possibility of more centers on the way. Officials also said they will be required to "implement new transaction-processing, operation and financial systems, procedures and controls and to expand, train and manage its growing employee base." Amazon.com added that it intends to expand its presence in foreign markets "over time." In early afternoon trading on Tuesday, Amazon.com was down $0.375 or 0.44 percent at 85.25 in light trading. Amazon.com is trading near its 52-week high of $88.25. The company's 52-week low is $15.75. Amazon.com's Web site is at amazon.com . -0- (19980331 /AMAZON/PHOTO)