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Non-Tech : McDonalds (MCD) -- Ignore unavailable to you. Want to Upgrade?

To: andris who wrote (101)	3/25/1998 3:48:00 PM
From: JerryI	Respond to of 288

Just wanted to chime in and agree with you guys re:MCD and it's short and long term prospects... I think that the company is listening to critics and taking measured steps to correct some of its problems - as few as those may be. IMO, when you're at the top, people tend to make a much bigger deal out of problems than if you are an up-and-comer. BK, for example gets a free ride on the fact that they have tried TONS of different foods out and have many, many of them have failed. Look at some of the sub-like sandwiches, for example. It took years for WEN to get their act together, and while I enjoy their food, they still don't appeal to the youngsters like MCD's, and probably never will.