Post Communications Launches InSync Online Relationship Marketing Service for 3Com's Palm Computing Co.
Breakthrough Customer Dialogue Architecture Guarantees Privacy and Sets Stage for Next Wave in Online Customer Relationship Management
SAN FRANCISCO--(BUSINESS WIRE)--March 24, 1998-- Today at the Venture Strategy Group's ''Build Brand Value'' Conference, Post Communications Inc., the online customer relationship marketing pioneer, announced the deployment of InSync Online for Palm Computing, a 3Com company.
Using the Post Dialogue Architecture, a complete technology platform for online customer contact and relationship management, the InSync Online program is designed to quickly, easily and cost-effectively cultivate and manage individual relationships with customers, partners and resellers which today number in the millions. The solution also provides Palm Computing's marketing staff with a bird's eye view of customer buying trends and behaviors.
Based on profile information provided by customers, InSync Online members are engaged in a dialogue with Palm Computing and choose what type of information they want to receive -- from special offer notifications to new accessories to tips/tricks and product news and updates. Palm Computing, the creator of the No. 1 selling 3Com PalmPilot and Palm III connected organizers, is focused on providing its brand loyal customers with a valuable and respectful dialogue rather than sporadic, event-driven promotional messages.
Post unites relationship marketing practices with advanced Internet technologies and strategic consulting services to help companies manage customer relationships in a whole new way. Palm Computing chose Post's Dialogue Architecture as its technology platform to create a true two-way dialogue with customers and users.
''The Post solution enables us to directly engage with customers on their terms -- customers are in control of the information they receive and their privacy is guaranteed,'' said Andrea Butter, director of customer marketing for Palm Computing.
''This enables us to build long-term relationships based on trust and respect. Palm's loyal customers want to learn more about how to use the PalmPilot and the new Palm III organizers, as well as how to enhance their experience through the many third-party products available for the Palm Platform. InSync Online allows us to keep our customers up to date in a timely and cost-effective way.''
Operating with an ''Internet age'' Engagement Model, Post acts as a service provider for its clients by designing, implementing and managing the ongoing operation of online relationship management programs. Post maps customer contact and relationship management strategies to the unique capabilities of the online medium and helps companies unlock the potential of the web as a vehicle to understand and respectfully communicate with customers.
''Internet Technology resources are stretched razor-thin just trying to keep networks up, web sites running and e-commerce, intranet and extranet solutions moving forward,'' said Post CEO and founder Hans Peter Brondmo.
''Post's consulting and technology approach provides our clients with a customer-focused relationship marketing strategy, cost-effective implementation, the shortest possible time to market, instant feature updates, automatic compliance with regulatory and technology standards and support of all information delivery mechanisms.''
Initial invitations to subscribe to the InSync Online program were emailed to more than 40 percent of Palm Computing customers. ''So far, there has been no advertising of InSync Online outside of the invitations to those customers who indicated on their registration cards that they would be interested in receiving Palm information via e-mail,'' said Butter.
''But even without advertising, more than 20 percent of the subscriber base signed up for the service. Once promotion begins, I expect InSync Online will revolutionize the way we service and retain our customers.''
The Post Dialogue Architecture
The Post Dialogue Architecture is a complete technology platform for sustaining a meaningful, ongoing dialogue with customers. It is comprised of several key components: PostMart, a customer information data mart, PostExchange, a dynamic data collection and integration engine, PostDirect, a customized relationship marketing application that allows marketers to target and schedule and PostDeliver, a message generation engine.
At each stage of the marketing relationship, the Post Dialogue Architecture is orchestrating the interplay between a company and its customers, matching product and service goals to customer needs and interests.
At the center of the Post Dialogue Architecture is the customer information data mart where each customer is represented by a unique profile. The data mart records all of the relationship interactions that take place between company and customer. It is designed to capture an evolving view of each customer over time by collecting and integrating relevant data from a company's call center, online store, web site, profile forms, etc. All customer interactions are reflected in the data mart so each customer contact is current and reflects the state of a company's overall relationship with that customer.
About 3Com
3Com Corp. enables individuals and organizations worldwide to communicate and share information and resources at any time from anywhere. As one of the world's preeminent suppliers of data, voice and video communications technology, 3Com has delivered networking solutions to more than 100 million customers worldwide.
The company provides enterprises, network service providers and carriers, small businesses and consumers with comprehensive, innovative information access products and system solutions for building intelligent, reliable and high performance local and wide area networks. For more information, visit 3com.com.
About Post Communications, Inc.
San Francisco-based Post Communications Inc. was founded in April 1996. The Post Online Relationship Marketing Solution integrates relationship marketing practices with advanced Internet technologies and strategic consulting services to help companies manage customer relationships in a whole new way. Post's expertise is in mapping customer contact and relationship management strategies to the unique capabilities of the online medium. Post is privately held. For more information, visit postdirect.com.
Note to Editors: 3Com, and Palm Computing are registered trademarks, and PalmPilot is a trademark of 3Com Corp. or its subsidiaries. This product is not manufactured by Pilot Corp. or Pilot Corp. of America, manufacturers and distributors of writing instruments. All other company and product names may be trademarks of the respective companies with which they are associated. |
