Monday March 30, 7:30 am Eastern Time
Company Press Release
SOURCE: Engage Technologies, Inc.
Engage Wins 'Best of Class' For Web-Enabled Sales, Marketing And
Customer Service Applications
Bests Eleven Others In Annual Internet Open Competition at Internet Commerce Expo
BOSTON, March 30 /PRNewswire/ -- Engage Technologies, a wholly-owned subsidiary of CMG Information Services, Inc.
(Nasdaq: CMGI - news), today announced that the demonstration of its next generation profiling solution, Engage.Knowledge,
received the much desired ''Best of Class'' distinction in the Web-enabled Sales, Marketing and Customer Service category
from a committee of technology analysts, reporters and pundits at the Internet Commerce Expo's Internet Open.
Featuring demonstrations from over 100 companies in a multitude of categories, the Internet Open is the technology industry's
sole head-to-head competition for Internet solution vendors. Engage competed against participants such as Broadvision, Cisco,
and AT&T for the top spot in the Web- enabled Sales, Marketing and Customer Service category.
A prestigious panel of more than forty industry leaders, consultants, publication executives, and technology columnists served as
judges. Evaluation criteria included visual impact, technical and business innovation, platform flexibility, end-user business benefit
and security and trust attributes.
Engage recently announced Engage.Knowledge, a suite of services and enabling technology that leverage the world's largest
behavioral database of anonymous Web visitors for use in real-time targeting applications and global Web market research.
''Engage-Enabled'' Web sites have access to a massive database of tens of millions of Internet user profiles, which include
historic and multi-site views of anonymous, individual users' interests, experiences and usage patterns, for use in interactive
marketing and online advertising efforts.
''It is very exciting for us to compete head-on and win in this type of forum,'' said Diane Elavsky, director of marketing at
Engage Technologies. ''The Internet Open judges at the ICE show recognized that the strengths of our technology in building
rich Web visitor profiles, combined with our ability to enable individualized, real time direct marketing on the Web is a very
powerful offering. This same enthusiasm for our strategy and products is being echoed by our prospects, customers and
partners in the broader marketplace.''
''The Internet Open features breakthrough Web technologies that demonstrate and deliver real business benefits. Our judges
have significant exposure to market needs when it comes to Web-based solutions. By earning ''Best of Class'' in the highly
competitive field of entries presenting Web-enabled Sales, Marketing and Customer Service solutions, Engage distinguished
itself at ICE. In evaluating their demonstration, our judges observed an application enabling highly targeted direct marketing
while guaranteeing the privacy of the individual -- a very unique and compelling offering in this regard,'' said Leo Leger, Vice
President of Business Development for Internet Commerce Expo.
About Engage:
Engage Technologies (www.engagetech.com) provides enterprise-class services and technology that leverage access to the
world's largest database of behavior-based profiles of anonymous Web site visitors. By accessing the Engage.Knowledge
database, companies can gain access to robust, multi-site visitor interest profiles for use in real-time personalization applications
and market research. Engage.Knowledge's ''next generation profiling'' sets the new benchmark for privacy on the Web. Engage
Technologies is a wholly owned subsidiary of CMG Information Services.
About CMG:
CMG Information Services, Inc. (www.cmgi.com) invests in and integrates advanced Internet, interactive media, and database
management technologies.
The CMG Internet Group is made up of six majority-owned subsidiary companies: Planet Direct is a Web-based, personal
on-line content service currently serving over 250 ISPs. NaviSite Internet Services is a leading provider of business-critical
Internet outsourcing solutions, including dial- up networking services for ISPs and corporations, and customized Internet Server
Management solutions for companies conducting business on the Internet. Engage Technologies delivers enterprise-class
software systems solutions that assist in creating personalized marketing environments on the Web. ADSmart provides
centralized advertising distribution, advertising campaign management and planning for interactive media for over 50 Web sites.
Information provides Web-based knowledge management applications that utilize sophisticated agents and filtering technology
to continually monitor and deliver fresh, relevant news and information. The Password gives enthusiasts easy-to-use tools for
finding, monitoring, personalizing and sharing the best of the Web.
In addition to CMG Internet Group, the Company's CMG @Ventures investment and development affiliate has significant
interests in Lycos, Inc. (Nasdaq: LCOS - news), Blaxxun, Vicinity, GeoCities, Parable LLC, Reel.Com, PlanetAll, KOZ,
Silknet, Chemdex, Speech Machines, and Softway Systems. Both Microsoft, Intel and Sumitomo hold minority positions in
CMG Information Services.
CMG also includes CMG Direct and SalesLink as majority-owned subsidiaries in the direct marketing and fulfillment arena.
Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. FAX:
978-684-3674. Additional information is available in the Company's Web site, cmgi.com.
NOTE: Engage Technologies, Engage-Enabled and Engage.Knowledge are trademarks of Engage Technologies, Inc. All other
trademarks and registered trademarks are the properties of their respective owners. |
