Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Zulu-tek, Inc. (ZULU) -- Ignore unavailable to you. Want to Upgrade?

To: benii who wrote (4738)	3/25/1998 11:22:00 AM
From: PartyTime	Read Replies (1) \| Respond to of 18444

I compliment Brady for finding the below news. But just a comment before you read it. How many companies are you aware of, that have internet movie-commercial capability? Also, has anyone thought to check the price of the stock of a big advertising agency(s) trading on Nasdaq and NYSE since the advent of television? Would NETZ be at, or closer to, where InterVu is today, were it not for that lousy Wired piece? Maybe. Maybe not. But I bet NETZ'd at least be over a buck. Whether employee disgruntlement contributed to the lousy Wired piece, we do not know. But the facts of this industry give us a hint of what's to come. _____________________________________________________________________ Advertisers look to video banner ads Banner adverts on the top of web pages have long been the standard high-profile in-your-face method of advertising on the Internet. Banners are enhanced by flickering images and cartoon-like animations. The image links to the advertisers product Web site. Many marketers have become concerned that Internet citizens have been tuning the banner ads out. Video is becoming the advertisers' newest weapon for grabbing the attention of online readers. This week, the Foote, Cone & Belding (FCB) advertising agency in San Francisco is teaming with InterVU to deliver what it believes is the first Web banner advertisement that integrates a video clip into the marketing message. In the Internet advertising world the key measure is the number of people visiting a page that click on the ad banner - known as "impressions". If advertisers can increase that figure they gain more exposure and so more potential sales. The advertisers must have spent a few long brainstorming sessions in flashy offices coming up with their plans for their clients. In the Goldwin Golf ad, a clip of pro golfer Nick Price is shown swinging a club alongside an invitation to see more information on Goldwin's products at the company's Web site. Fortunately for FCB and Goldwin the online ad required only minimal additional investment because the company had its video footage in hand from a television marketing campaign. InterVU, a provider of streaming video services, is managing the implementation of the video ads for the Goldwin spots, which are expected to appear for the next three months at the Golf magazine Web site. InterVU provides network services that will handle delivery of the individual video clips by sending them to a user's computer at the same time more traditional Web content is being dished up by the publisher's server. This combination is supposed to help reduce slowdowns associated with overloading a single server with text, graphics and video content. InterVU claim that even a 28.8kbps (which Interactive Week refer to as "slow") connection to the Internet can handle the load. These claims will need to be tested since most Net citizens seem to have regular difficulties with large and busy Web sites carrying little multimedia. Over time, InterVU will have the capability for delivery of 15-second, 30-second and 60-second advertising spots as well, said Doug Augustine, the company's vice president of marketing. So, in the future, if you don't have to wait 30 seconds for a Web page to load you will have to wait 30 seconds to stream through the video ad for the Abshaper. InterVU's rates will charge advertisers US$10 per 1,000 video impressions delivered. That fee is in addition to any payments that marketers make to publishers for the ad space itself. Source: Interactive Week July 7th 1997 bb