SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : IFMX - Investment Discussion -- Ignore unavailable to you. Want to Upgrade?


To: Howard Armstrong who wrote (10051)3/26/1998 3:55:00 AM
From: MJ  Respond to of 14631
 
>IFMX has never placed a priority on marketing. You have hit the nail
>on the head. Unfortunately, IFMX is competing with the giants of
>the industry: Oracle, IBM (DB2), Microsoft (SQL Server), and they all
>have done a great job with advertising and marketing.

Agreed

>The IFMX
>strategy is to sell through 3rd-party VARs, and yes, they think
>the products will sell themselves. This strategy is fundamentally
>flawed in this marketplace.

You need to update your info on IFMX sales strategy, though.

M